Main Subject - Business

Have you already fallen in love before buying that house? It doesn’t favor yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur position in the negotiation.

Negotiating is sometimes (by adherents of ec

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onomic game theory) compared with playing poker. When playing poker you do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ot show your cards. You look at your cards, and you follow the eyes of your o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pponents. Can you notice something?

But if you are to negotiate you could sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

w your cards.

Think of buying a house. You can be open about what you favor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

about the house; the location, the amount of space, the classical or rather m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dern style, the fact that it has a fire-place, the kitchen, the fact that it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is near your work, etc...

The real estate agent or the owner of the house do

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sn’t know you. Buying a house from a friend is a different game with differen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t rules. So let’s focus on the normal circumstances;

the house owner -- a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd you.

The house owner should want to know what your preferences real

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y are. Also the owner will normally not show his or her cards; how many more

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

people are there “waiting” -- although this can be analyzed by the period the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

house is already for sale –- is he or she in a hurry to sell the house? Etc..

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

You can be open about your cards. You have mentioned to positive aspects,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd you can also present the issues you are not too happy about; the overdue i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n maintenance (windows and the roof), the missing garage, etc.

When negotiat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng, you can be open about all these cards. What you shouldn’t show is how muc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever wanted to be a spy? Now you can get paid to shop and spy. Customer satisfaction is so important that you can get paid to spy on companies by shopping on someone else's dime! Imagine the satisfaction of getting paid to shop.

It does not matter what kind of business you have or whether you sell products or services, you know that repeat business is crucial to your success. Repeat business and referrals are more important than any advertising. Word of mouth is widespread and believable, and it has a greater impact on your sales than any other kind of advertising. Does this create customer loyalty?

'Goodwill' is regarded as an intangible asset in a business. Goodwill carries a value over and above the tangible assets of a business, and representing all benefits derived from the distinctive location, trade and brand names, credit rating, reputation, cusotmers and patronage of the business. When a business is sold, a charge is usually applied for the goodwill as one of the assets.

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Main Subject - Negotiate - Show Your Cards, Not Your Emotions

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