Main Subject - Business

Everyone loves to be appreciated, and when that thanks is expressed with a gift, you’ll make extra points with the gift recipient. Corporate gifts are often

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there’s another level of corporate gift-giving that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can mark you and your firm as a thoughtful, appreciative company with whom to do business.

The wonderful thing about thank you gifts is that they needn’t be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

expensive, but they can pay off big in exposure for your company and product. There are literally dozens of opportunities for little thank yous in the course

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of doing business, and you can do it as cheaply as a few pence per item. It just takes a little planning and the foresight to develop a “thanks for your busi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ess” marketing policy. Here’s how.

Choose a small variety of promotional items imprinted with your company’s name. You’ll find an enormous range of promoti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nal gifts and items available on the internet. Choose a handful of various types of items that will your customers will find useful. If you’re not sure, ask

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your own staff about the products that they use every day, or check your office supplies ordering history. Some of the best items for this type of programme

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re plastic promotional pens, memo cubes, sticky notes, calculators and paper clips – consumables that will always be appreciated and used. Choose a few highe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

range gift items as well, for acknowledging especially big orders or special occasions. Those might include imprinted promotional mouse pads, promotional co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

puter mouse novelties and USB drives imprinted with your company name. Order the minimum amount of each, all printed with your company logo, name or slogan.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Develop a “schedule of giving”.
Decide beforehand when and how thank you gifts will be given out. Your schedule may look something like this:

Sales vi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it – leave imprinted pad with secretary, prospect and/or other office staff
Order up to ?25 – include pad of sticky notes and imprinted pen
Order

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

25-100 – include promotional credit card calculator and sticky notes
Order ?100-500 – include promotional mouse pad and sticky notes
Referral – Sen

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d thank you note with promotional credit card calculator
Order over ?500 – include promotional USB mouse imprinted with company name and promotional sti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ky notes

Make sure that order packers, sales staff and marketers are all on the same page.

When you include a little thank you in every order that you ship

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or for every contact that you make, you are doing more than generating good will. Those inexpensive sticky notes imprinted with your company’s name on every

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ingle page offer multiple opportunities for exposure. The pad will sit on the recipient’s desk, reminding him or her of your company every time she makes a n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te. And every time one of those notes gets stuck to a memo, letter or communication, your business gets another set of eyes on your logo and message. That’s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he kind of marketing that goes far beyond the value of the few pence each the pads cost – and the good will you generate by saying Thanks again! Is priceless

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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