Main Subject - Business

Men and women have been talking to each other, past each other and at each other ever since Adam became separated from his rib and the first gender gap was opened.

Our early ancestors settled on a division of labor, dictated largely by biological necessity: The women bore th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e children and carried within their bosoms their infants' first food supply. Hence, Mama stayed home with the kids while Papa went hunting Mastodons and fighting bad guys from other tribes.

Mama dug up roots and picked berries to go with the meaty victuals Papa brought home,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

but outside the Clan of the Cave Bear, she was an observer, not a participant in the hunt.

From early history, boys and girls grew up in separate cultures, schooled in separate roles. Not surprisingly, then, men and women developed identifiable styles of communication. Papa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

's language was the language of the hunt and the fight; the language of competition. Mama's language was the language of hearth and home; of nurturing and cooperation. It should not surprise us that men and women frequently misunderstand one another, even in everyday communic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tions.

Even into modern times, girls were expected to learn the arts of housekeeping—cooking, sewing, child-rearing—while boys were expected to learn trades or enter the professions. Men were strong and assertive while women were beautiful and submissive.

Some w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omen did embark on careers, but only those reserved for the "fairer sex": teaching, nursing, and occasionally writing.

But whatever role they chose, they were expected to be women first—virtuous, yielding, dainty and pretty.

Throughout history, the strongest

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

have made the rules, and until modern times the strong were the people with the muscles and agility—which meant the men.

Women could negotiate, but only from positions of weakness, since men made the laws and had the brawn to enforce them.

Today strength still prevai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ls, but power is no longer measured by the size of your biceps. Technology has leveled the playing field so that women can fly airplanes, drive 18-wheelers, and operate construction cranes as skillfully as men.

They can also program computers, chart market trends and plot co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

porate strategies with all the finesse that men can muster. They are joining the men in the hunt, and when the men try to force them away, they don't have to defend their status with a club; they can wield the law instead.

Increasingly, women are taking their places at corpo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rate tables as fully participating executives. They are interacting with men as equals, not as subordinates.

The "man's world" that used to exist has been evaporating - sometimes slowly, to be sure—ever since women won the right to vote.

Women have more than

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

doubled their representation in non-clerical white-collar jobs in American companies since the 1960's, and now occupy almost half these positions. But a 1994 survey by the Wall Street Journal showed that women still held less than a third of the managerial jobs in the 38,059

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

companies that reported to the U.S. Equal Employment Opportunity Commission in 1992, the latest year for which data were available. And among 200 of the nation's biggest companies analyzed by the Journal, women held just one-fourth of the jobs classified by the EEOC as "

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

officials and managers" - a broad category that includes a wide variety of supervisory posts, from the manager of the janitorial service to the CEO of the company.

At the vice presidential level, women made up an even smaller percentage—less than 5% in 1990, accor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ding to Catalyst, a nonprofit research group in New York that studies women in business.

Many women get the feeling that this preponderance of males in top positions creates a management culture that is hostile to females.

Companies that do succeed in populating their execu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tive suites with a sizable female contingent find that it becomes easier to attract able women.

The Sara Lee Corp. began hiring women into high-level jobs during the 1980's and, as The Journal put it, "watched the cultural changes trickle down." The newspaper quote

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d Gary Grom, senior vice president of human resources: "The more women in top management jobs, the more women are attracted to them." The reason this is true is that women find it easier to relate to other women and men find it easier to relate to other men.

Women

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ften don't fit into the corporate culture—which was developed by and for men.

Wells Fargo is a company that has succeeded in changing their corporate cultures into a blend of genders. By the early '90's, about two-thirds of its management people were women. By 1992, se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ven of the 38 executive vice presidents and 19 of the 108 senior vice presidents were women.

Companies such as Sara Lee and Wells Fargo demonstrate that when a certain critical mass is achieved, the genders can form a successful blend.

The ideal situation—the one towa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rd which we hope we are moving—would be a work force populated equally by men and women at all levels, with equal opportunity for all.

In such an environment, men and women would develop a common language based upon common activities. A language in which the best featu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

res of both are blended.

This gender-blended language will enable men and women to communicate precisely and comfortably with one another-across the conference table, and across the dinner table... and gender-blending is already a work in progress.

Biography

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - The Gender Blenders—How Successful Men and Women Mix-It-Up in Negotiation

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