Main Subject - Business

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that’s available at the time.

Whether you budget

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is ?600 or ?6000, I can show you how it’s done effectively time after time after time!

So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

all web site owners will not have every one of these simple methods in place right now.

Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead:

Direct Mail
In

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ternet Marketing
Email Marketing
Advertising
Telephone Marketing
Direct Sales
Strategic Alliances
Referral Systems
PR
Additional Products/Services

We will tackle these in order

Direct Mail

Direct mail is often

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

overused and badly done. It’s got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim.

There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing efforts to help you reach success – I am about to share the secrets of direct mail - I’d be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months.

By the way, if you are totally new to Direct Mail - “It’s anything sent by

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ost, sales letters, electronic mail or brochures etc”

I want to dispel some things about DM to you. “Direct Mail doesn’t work” . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the think

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing.

Last week I sent 400 emails to potent

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

al clients, and got 37 replies. That’s to say that 37 people actually read my mail, and I got exactly 9 new clients as a result.

Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales!

And that’s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

easily doable by the way, because I’ve done it. But saying that, your mailing may not work – it depends on what you say, price involved and some products may just not be suited to an email campaign. It’s very much a numbers game, but one thing is certain, email is free! You have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o enter this knowing that most of your mailings will go unread, but at least it’s cheaper than other advertising methods.

Large companies like Capital One, know their mailings DO work – they’ve spent a fortune fine tuning and testing these campaigns. But just to warn you –

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don’t understand what they are really doing.

If it’s done right, it will make your profits increase dramatically, and when it’s done badly – it can eat into a budget, so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be very careful!

There are 2 types of mailings:

Potential Customers

Existing Customers

If you don’t do much mailing – start doing some now. It’s easy to not email out of fear of upsetting clients, scared of bombarding them with too many mai

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, thus losing a sale.

That’s crazy and it’s to nobodys advantage.

Actually, most sales emails are helpful and quite genuine. I was once told “You’ve got to be mad to not listen to a salesman – they might have something you need!” So next time you receive a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mail or telesales call, consider that it could well be in your favour.

And there really is nothing wrong with sending out 2 mails each week.. So don’t worry.

I have noticed that many clients are sitting with 1000’s of email addresses – yet they aren’t contacti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g these clients. That’s like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week – how do you feel about not emailing those customers now?

Try it today….. Think of somet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hing you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it!

The best email is a personal commu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ication with a customer you know. It may read as follows:

Dear-----------

I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

please let me know by return email, or feel free to call my private phone number.

Many Thanks

Regards

Mr X

Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t look like spam or bug anyone. And they probably will appreciate that.

------------------------------...

Give it a go – you’ll be surprised.

Regards

Christopher Given
www.busigen.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

One simple exercise can set your focus and your mind for moving fast forward. Get on track with your business. You can make money online.

Fiduciary Duty and what the Government may require of residential real estate mortgage originators

Bad staff meetings keep people from making money for your company. Here’s how to hold an effective staff meeting.

Tags

Links

Main Subject - Direct Mail

Related Articles: