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Main Subject - Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
retention.
The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages. It is often years between times when each customer needs a mortgage professional, and it takes far less than
The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages. It is often years between times when each customer needs a mortgage professional, and it takes far less than
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
that for them to forget your name. As well as fighting time, you are fighting indifference. Customers who get great service are often reluctant to pass that information along, while customers who feel they have gotten poor service will tell everyone. M
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
st of the time good customers need to be reminded of their
experience. By following up with each customer on a regular basis you will not only stay in the front of their mind but you will also start to build a reputation as a solid and responsible bu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
iness.
So how do you get started? Below are a couple of the most frequently asked questions when starting a campaign to keep in touch with past clients.
What Type of Direct Mail Piece Works Best?
There is a great debate amongst Mortgage Professional
So how do you get started? Below are a couple of the most frequently asked questions when starting a campaign to keep in touch with past clients.
What Type of Direct Mail Piece Works Best?
There is a great debate amongst Mortgage Professional
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
about what type of direct mail will work best for getting new business. Many swear by letters for their appearance of professionalism, while others like the low cost and high visibility of postcards. Overall, both seem to work
adequately for bringin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in new business. You just need to find which works best for you personally.
For keeping in contact with past customers, however, the way to go is postcards. This is due to the fact that if your customers are not currently looking for a mortgage for t
For keeping in contact with past customers, however, the way to go is postcards. This is due to the fact that if your customers are not currently looking for a mortgage for t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
emselves, they are far less likely to take the time to open a letter. That causes most of your "keep in touch" promo that is in envelopes to get thrown out before it ever gets read.
Since the goal is recognition and not direct action you only need to
Since the goal is recognition and not direct action you only need to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
et them to read the message. Postcards have the message visible when mailed, which means that while your customers are deciding what to read and what to throw out, they are already being exposed to your message.
How Often Should I Send Promo?
You wil
How Often Should I Send Promo?
You wil
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
want to mail a piece to your database every 30-60 days. Any longer than that and they may have already forgotten you when their friends are looking for a mortgage. Since you will want to send promo out often, you will need to keep your costs down. Wit
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
postcards there are no envelope costs, no assembly costs and the postage is 30% less than letters. When using a mail house to send your postcards you can often get postage rates as low as 18? per piece.
What Should Be On My Brand Recognition Pieces?
What Should Be On My Brand Recognition Pieces?
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
There are some basic rules for the design of a brand recognition direct mail piece.
Rule #1: Keep color consistent.
Many times people fall into the trap of changing the look of their promo for the seasons or for the holidays. The thought is that pe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ple are thinking about Christmas or St. Patrick's Day so they will respond better to promo with those colors. The truth is exactly opposite. Their senses are so flooded by those images that they actually start to skip right over them. Pick a color for
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
our company and stick with it. You will do much better in building recognition.
Rule #2: Make a logo and use it on every piece.
Having a clean, professional logo is best. It may be a little pricey to have designed but in the end it is well worth the
Rule #2: Make a logo and use it on every piece.
Having a clean, professional logo is best. It may be a little pricey to have designed but in the end it is well worth the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
money. Experienced designers can often charge up to $2000 for a corporate identity package including logo, letterhead and business cards. If you aren't looking to make that type of investment simply pick a type style for your company
name and use it
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
very time. Consistency is key because your logo is your main identification point.
Rule #3: Make it Informative.
Every piece should have something useful for your customers. Whether it is new information about the mortgage industry or even possible
Rule #3: Make it Informative.
Every piece should have something useful for your customers. Whether it is new information about the mortgage industry or even possible
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nvestment properties in their area, it can even be completely unrelated to the mortgage industry. A calendar or list of emergency numbers, even the old recipe card trick still works pretty well. Anything that is likely to be kept around will help to bu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ld recognition in the minds of your past customers.
The mortgage industry has experienced a huge amount of growth over the past few years. Unfortunately this growth cannot last forever. At some point it is going slow down and the only way to keep your
The mortgage industry has experienced a huge amount of growth over the past few years. Unfortunately this growth cannot last forever. At some point it is going slow down and the only way to keep your
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
income in the range that you have become accustomed to is to ensure that you retain as many past customers as you possibly can.
A direct mail campaign is the best way to do this, but remember, this type of program is a long term process. Don't get dis
A direct mail campaign is the best way to do this, but remember, this type of program is a long term process. Don't get dis
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ouraged if you can't directly calculate the amount of money that you bring in right off the bat. What you are doing is burning your name into the minds of your customers. Eventually it will work out to you seeing less attrition and
far more referrals
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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