Main Subject - Business

So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes.

Whatever it is you are selling, you need to let the right people know you’re selling it. And one of the most effective

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ways of doing that is through direct mail.

Direct mail works best if you know the type of person who buys your product or service. For instance, if you sell to building contractors or pet owners you can get a targeted, personal mes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sage to them quickly and easily.

What’s more, computers make it possible for small businesses to produce professional looking mailings at a very attractive price. They make it possible to select names from mailing lists by demograp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic classification, frequency of purchase or by amount of purchase. Computers allow every letter in a mailing to include the name of the addressee, not just the salutation but several times throughout the body of the letter.

Here’s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

some tips that will help you make your campaign more effective…

Always include a letter in your mailing

This may sound obvious but many mailings only contain a brochure. This is a mistake. There’s a saying “Brochures are sent by c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mpanies, letters are sent by people.” You need a letter because a letter is personal. And because letters persuade people to buy.

Get your letterhead right

What paper, layout and design you use are very important. I recommend you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

steer clear of official company letterhead and design something more in keeping with your message.

If you want people to telephone, make your phone number stand out. If you want them to visit your web site, do the same. Your addres

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is less important because even if you want people to reply by mail they’ll expect a reply paid envelope. Don’t put fax and telephone together – it’s confusing for people. Avoid using telephone numbers using letters such as, 1-800-O

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

UR SHOP. If you absolutely must use this type of number make sure you place the numeric number close by.

Write long letters

Most people don’t want to write long letters, they worry they’ll sound rambling, or they think long letter

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t sell. But a long letter serves a purpose. If your prospect is going to buy your product, or contribute to your cause, he needs a lot of information. A short letter can’t hope to give him enough information to consider making

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

purchase.

A good rule to follow is: Keep selling until you run out of selling points. By the end of your letter your prospect should have more than enough information to make a decision.

Write a friendly greeting

When possible a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ddress your prospect by his name, as this will increase your response rate. If you don’t have an individual name, you’ll have to use a title such as Dear Business Manager, or Dear Creative Director. Don’t address a householder as, “

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ear Householder,” Instead use, “Dear Animal Lover,” or “Dear Mercedes Owner.

Use an attention-grabbing headline

Make sure your headline is at the top of the letter. Use it to highlight the main benefit. Make sure it’s easy to unde

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rstand and tells your reader why he should read your letter. Avoid headlines that try to be clever, or funny. They rarely work.

Ask for what you want

Don’t be slow in asking for the sale. If you want the reader to buy your garden

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nomes, tell him so, near the beginning. If you let him get half way down the page before telling him what you want, your letter will end up in the trash.

Write from me to you

Make your letter personal. Have one customer in mind wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ile your writing it and address him as if he were sitting right beside you. Use the word “you” frequently. Instead of saying, Our lingerie is sexy” say, “You’ll look sexy in our lingerie.” Change, “Our blankets are warm and comforta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le,” to: “You’ll be warm and comfortable in one of our blankets.”

Get your reader to act NOW

By the end of your letter, the reader should have all the benefits of your product or service, and have become more and more interested.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Now you need to get him to act. Tell him clearly and simply what you want him to do: telephone, fill in the reply card, send money, visit your web site or get a representative to call.

Finish with a PS

Make sure your PS sounds lik

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

something you “just remembered to say. But, try not to start your PS with the word “Remember” as it shows what you’re about to say contains nothing new. Instead, use the PS to highlight a benefit not already included in your letter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/31064/mainsubjects-How-To-Write-Direct-Mail-That-Really-Really-Works.html">How To Write Direct Mail That Really, Really Works!</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/31064/mainsubjects-How-To-Write-Direct-Mail-That-Really-Really-Works.html]How To Write Direct Mail That Really, Really Works![/url]

Customer service is about more than mouthing the words customers want to hear in a manner so as to convey our inflection. It is important to understand where in a sentence we put the emphasis. Using a pleasant tone, effective intonation, and empathic emotion our voice can go a long way toward helping customers feel heard, valued and cared for.

We're living in a time when the rising cost of energy is cutting a deep hole in pockets, and not just those of the consumer at the petrol station. As the price of oil and fuel rises, so do the costs of electricity. As energy costs rise, so does the cost of manufacturing. The end result is rising prices all around. The Department of Trade and Industry (DTI) states that the cost of electricity rose 23% in 2005 alone. The average cost of electricity for industrial uses rose 57% between 2002 and 2005. The construction industry is paying 80% more for its gas, the glass industry is paying twice what they were in 2004 and the energy bills for paper mills across the UK has risen by ?90 million. There’s only so much of that cost that can be handed on to the customer, but there are ways to cut costs in manufacturing without cutting efficiency and production.

The greatest RISK in marketing lies in dealing with OPINION instead of fact. Stated another way, risk and the threat of loss is rooted in the idea that you think you already know the answer. Do you feel you know the answers to your customers most pressing problems, or are you genuinely in communication with them and listening to what they say?

Tags

Links

Main Subject - How To Write Direct Mail That Really, Really Works!

Related Articles: