Main Subject - Business

First and foremost - You should identify your target market. Target your direct marketin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g lists. Identify who you are selling to, and why they should buy from you instead of y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our competition. Keep in mind that placing your offer in front of 100 targeted response

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

leads that have shown an interest or have a history of using your product or service ca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be much more effective than marketing to 1000 non pre-qualified leads.

Find an angle:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Attract attention with your mail piece, grab your prospects interest, and hook them in w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith your offer. The goal is to offer the sales prospects something so irresistible that

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he or she will immediately want it. Some companies will hook new clients in with an offe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r close to cost with hopes of retaining the clients in the future.

Your message: Choose

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a benefit with enough appeal to play on impulse buyers emotions. Know why people buy an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

identify their want or need. What problem are you going to solve? What “want” will you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fulfill? Make sure that your direct mail creative is appealing, start at the stamp and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

go from there.

Prove it to them: Explain how your service, or your product will perfor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m, and fulfill the prospects wants or needs.

Make it easy to buy: If you want them to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lace an order make it as easy to make a purchase or gather more information as possible.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you want folks to call you, get a Toll-Free number, if you want to generate a lead,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

create an easy to fill out form on your website. You may want to include a business rep

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y card with your direct mail piece.

Motivate your prospects take action: Use coupons an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d other time sensitive limited-term sale offers to create a feel of urgency, promotional

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

techniques like coupons with expiration in bold will highly increase your response rate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Getting stressed out by an upcoming employment interview? Relax, preparation is the key to success and landing the job of your dreams.

Your business will achieve success to the direct proportion that you deliver value according to the marketplace. As an entrepreneur and founder of The Flourishing Business and The Flourishing Methodology, I have found that the essence of any business is to create value for others. Paramount to everything your business does, it must create unique value for your customers and clients.

Exceptions to the rule...(these) are in fact emphasising the same rule. But what about the exceptions themselves? How do you manage these?

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Main Subject - Direct Mail Rules of Thumb

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