Main Subject - Business

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have eac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

A

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differen

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ces -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

Fir

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addres

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your let

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

orner of the front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

etter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorativ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.S. I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "alm

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.

If you see software

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.

Thanks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Internet is a vast, continually expanding world. With technology advancing and with more and more people and companies turning to their Internet for all their personal and professional needs, it is inevitable that someone somewhere thought of finally posting job advertisements online.

Outsourcing is successful in increasing product quality and substantially lowering firm and consumer costs. Because outsourcing allows for lower costs, even if quality reduces slightly or not at all, productivity increases, which benefits the economy in aggregate.

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