Main Subject - Business

Used the right way and with the right audience, postcards often outperform their mail

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

box “competitors” in money saved and revenue generated (the competitors are sales let

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ers, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

postcards are so effective.

QUICK
Postcards are quick to produ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e. You have only two sides to write on, two sides to design. And part of one side is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aken up with the address and postal indicia. They are also quick to print and mail.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

AFFORDABLE
Direct mail postcards are the cheapest of all the di

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect mail formats next to unaddressed flyers (unaddressed flyers require no stamp). Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y are cheaper to write and design, and cheaper to print.

NOVEL

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

self-mailer. But you likely did not receive a postcard. Postcards are more rare, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for that reason, they are a wise choice if you want to stand out in your prospect’s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mailbox.

IMMEDIATE
The greatest challenge facing direct mail c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pywriters like me is persuading strangers to open our packages. One great benefit of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ostcards is that there is nothing to open. They land in the mailbox with no clothes o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n.

CONCISE
Postcards do not give much space for you to sell, s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they force you to make your strongest selling promise right away, make your offer, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d then ask for the order. That means they do not waste your prospect’s time, but deli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ver your sales message without delay. They are so quick to read that some prospects r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ad both sides of the postcard before deciding to act on your pitch or pitch your card

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)

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