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Main Subject - Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply ap
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
pears to describe the mechanics of the letter
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]
Pu
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]
Pu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pose: Generate appointments for salespeople
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect’s name. The envelope has a tease
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect’s name. The envelope has a tease
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r headline: Inside: A win-win-lose proposition for your auto dealership.]
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Ol
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Ol
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, thi
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, thi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s card has success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lot.
This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in you hand for a minute, and think of your competi
Hold it in you hand for a minute, and think of your competi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tion. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the car
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the car
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up c
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
pecifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenu
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenu
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awar
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awar
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-wi
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-wi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your tran
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
saction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to
When is a good time for us to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
et together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue ink]
Brad K Phillips, Director, Sales
Sharpe AutoCard
Yours sincerely,
[signature in blue ink]
Brad K Phillips, Director, Sales
Sharpe AutoCard
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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