Main Subject - Business

1. Address your reader as a friend, not as “Friend.”

When was the last time you received a lette

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of doll

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s “Dear Friend.” Ouch.

2. Arrest attention with an opening that resonates with your donors.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ssume your reader is standing over a trash can with a stack of today’s mail, reading the opening sentence of each

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

letter before deciding its fate. You have only a few seconds to grab the reader’s interest. So make it a zinger. H

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere are two openings for the same non-profit. Which one grabs your attention and makes you want to read on?

Openi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g 1: “I am writing to you to ask if you would like to support a low-income housing building project in your neighb

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ourhood.”

Opening 2: “If I invited you to walk over to your neighbour’s house with a bundle of roof shingles unde

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your arm as a gift, what would you do?”

3. Put flesh and bones on your need.

One truth in fu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ndraising is that people give to people to help people. So always describe your need in terms of people, not pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

grams, not ministry, not money.

INSTEAD OF SAYING . . . We operate three vans.

SAY . . . The three vans that we

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

se for emergency medical relief play a vital role in saving lives throughout the year.

INSTEAD OF SAYING . . . Es

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sential medicines in many countries are not affordable.

SAY . . . Phillip Mbago is dying from a treatable disease

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for no other reason than this—he can’t afford his cure.

4. Ask for funds by painting a picture.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Don’t just ask for a donation. Show your readers how their donations will make a difference. Instead of saying, “

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Send a gift today,” say, “Your gift to Habitat for Humanity today means that another family will soon move into a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

print provided the links remain live and the content remains unaltered (including the "About the author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

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Main Subject - How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)

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