Main Subject - Business

Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.

Hint at the contents

A #10 enve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lope from Covenant House is covered in retro 1960s flowers, with the headline, “A Special Gift for you inside . . .”

Demonstrate exclusivity

A

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

6 x 9 envelope for Nature Conservancy shows wetlands, forests and coastlines and bears this teaser headline: “Your exclusive briefing on Canada’s most ambitious

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

campaign for conservation.”

Ask a question

A #10 envelope for Habitat for Humanity features a photo of a tape measure and the question beneath

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

: “How do you measure hope?”

Arouse curiosity

Doctors Without Borders features a photo of a hand holding the special bracelet that doctors and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nurses use overseas to asses children for malnutrition. The headline reads: “See inside for a very useful little bracelet. Try it on!”

Create urgency
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
strong>

The Salvation Army features on its #10 outer envelope a “to-do” list featuring the days of the month from December 17 counting down to December 25, whic
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
is circled. The headline, written by hand, says: “Urgent: Christmas Countdown! Please help us get ready!”

Capitalize on current events

Doctor
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s Without Borders uses a broad red stripe across its envelope with this headline reversed out in white type: “7.5 million Afghans in humanitarian crisis.” Stampe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d across the envelope in a stencil font is this subhead: “Was and Winter in Afghanistan.”

Use both sides of the envelope

A mailing for the Wor
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ld Wildlife Fund features on the front a tiger asleep on a log that stretches from one side of the envelope to the other. On the reverse side of the envelope, a
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
quare window reveals some teaser copy and a premium inside.

Involve the donor

Doctors Without Borders shows an immunization card and this teas
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
er: “As a child, you conquered this deadly disease . . .”

Use an invitation

Hope for Children Foundation intrigues donors with this headline:
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
“Your invitation to turn a life around by one degree.”

Promise a benefit

InTouch Ministries features a 6 x 9 envelope bearing a photo of a han
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d holding a remote control pointed at a television. On the television is Dr. Charles Stanley, television preacher and founder of InTouch. The teaser copy beneath
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
the remote control says: “Why you need to grab this on May 1st.”

Announce news

Trans World Radio intrigues donors with a photo of a man from C
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
entral Asia and this headline: “Exciting News Inside: New TWR broadcast signal going out! Millions in troubled region to hear the Gospel!”

Add human int
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
erest

Hope for Children Foundation features a photo of a smiling mother holding her smiling daughter. The headline reads: “This Christmas, celebrate th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
e impossible.”

Hint at success

A letter from Oxfam shows a girl standing at a blackboard. The headline says, “Pascaline will change her world.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Fundraising Letter Envelopes: How To Make Them Irresistible

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