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Main Subject - Avoid Direct Mail Suicide with Postcard Magnet Mailers
On their 10 year anniversary American Printing & Promotions, Inc. launched www.postcardmagnet.com to make business owners aware of postcard magnet mail
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ers: a powerful direct mail alternative that accomplishes what traditional direct mail cannot.
Experts say, “The most difficult task of any mailing is
Experts say, “The most difficult task of any mailing is
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to stay out of the trash can long enough to deliver a message.”
Everyday, enormous amounts of direct mail take a short and un-eventful journey directl
Everyday, enormous amounts of direct mail take a short and un-eventful journey directl
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y from the mailbox to the trashcan, representing tens of thousands of advertising dollars literally wasted. www.postcardmagnet.com offers business owne
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s a mailer that consumers will keep and use rather than discard and ignore.
“It’s our mission to provide business owners with a product that will keep
“It’s our mission to provide business owners with a product that will keep
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
their message in front of their clients longer resulting in more impressions and a greater response rate,” says Ryan Christensen, owner and CEO of Amer
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ican Printing & Promotions. “A postcard magnet mailer is the perfect way to keep your marketing dollars out of the garbage and continually promoting yo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r business.”
“Effective marketing includes differentiating yourself from your competitors”, continues Christensen. “That includes not only your produc
“Effective marketing includes differentiating yourself from your competitors”, continues Christensen. “That includes not only your produc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ts and service, but your direct mail as well”.
A report found in a direct marketing annual statistical fact book reports that “a postcard with a magne
A report found in a direct marketing annual statistical fact book reports that “a postcard with a magne
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
attached is read at least 51.9% more often” than traditional postcards or envelope mailers.”
“Cost per exposure,” says Christensen, “is what makes th
“Cost per exposure,” says Christensen, “is what makes th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s product the most effective and affordable direct mail choice. Postcards get ignored, thrown away or lost. A magnet goes directly to the fridge; and i
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t’s going to stay there for years. You can’t get that kind of exposure with anything else.”
A well known and accepted law of marketing is that a consu
A well known and accepted law of marketing is that a consu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
er must be exposed to a product or service multiple times before the decision to purchase takes place. Some businesses, in an effort to create repeat e
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
xposure, send out a series of postcards. Production costs and postage has to be paid for with each mailing.
The same positive effect of repeated expos
The same positive effect of repeated expos
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
re can be achieved by sending out a magnet postcard once. The magnet will continue advertising a message or service long after traditional mailers have
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
been thrown away and forgotten.
Postcard magnet mailers also pave the way for personal follow up. Contacts will remember receiving the magnet mailer b
Postcard magnet mailers also pave the way for personal follow up. Contacts will remember receiving the magnet mailer b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ecause of its attractive and unique design.
“When advertising with postcards you don’t have that power” says Christensen, “People remember things that
“When advertising with postcards you don’t have that power” says Christensen, “People remember things that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
are unique. They will remember the company’s message and service because they will see their magnet every single day. Sending out regular postcards or
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
envelope mailers doesn’t give you a competitive advantage: It just makes your company easy to forget.”
“Remember”, he concludes, “anything but a magne
“Remember”, he concludes, “anything but a magne
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
will just get thrown away.”
A free sample, order and production details and additional information can be obtained by visiting www.postcardmagnet.com
A free sample, order and production details and additional information can be obtained by visiting www.postcardmagnet.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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