Main Subject - Business

Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

It is, and today I'm going

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to let you in on the very powerful secret they use, so you can do exactly that.

Let me start by sharing a little story with you.

A while a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

go, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your IT staff, without letting them run wild.

Schmidt, who is a very sharp guy, said... actually...

"We prefer to let them run rampant!"

H

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e then explained, "The most clever ideas don't come from the leaders, but rather from the leaders listening and encouraging and kind of cre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ating a discussion -- wandering around trying to find new ideas."

In fact, Google encourages their engineers (the geeks who come up with al

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l the new "Google Tricks") to spend 20% of their time on "something of the engineer's own choosing".

Presumably, this doesn't mean downloadi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng porn, but instead, Schmidt wants them "focusing their efforts on ideas not directly related to their main business, but that will lead t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o new discoveries."

Now if you can adapt Google's esprit de corps to your mindset when you're writing sales copy, then very compelling and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mighty things will come out of it.

See, one of the biggest frustrations you're probably running into, is you feel what you're writing, doesn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

't make sense, and won't necessarily work in your sales letter.

Well, I've got news for you: Get it out of your system and write it down a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nyway, because...

It Doesn't Matter!

What you need to do is to unplug yourself from your traditional every day thinking, and like the Googl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e engineers, letting your mind run rampant.

Who cares what you write down on your page?

The only thing that counts is what's left after all

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your editing is done, anyway.

Right?

So write as fast and as furiously as you possibly can.

Some of what you're putting down will be grea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t!

And, a small portion of it will be useless.

But that's O.K. -- you're going to get a lot more ideas out of yourself doing things this wa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y, than by trying to get it "just right", your first time out of the starting gate.

Just get out there and start writing -- you're going to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

come up with something much better than you would doing it "the old way".

The truth is, I love writing... but... I hate editing.

And if I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

was so good straight out of the starting gate, this simply wouldn't be so.

But, I'd rather finish the RACE first... then merely winning..

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. one single lap.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g, right here at: http://www.kingofcopy.com/tips/tiparchives.html

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many small businesses forget why they are in business; to make a profit. So many times the small business will worry about how they look in the eyes of the landlord or mall that they are in. They spend so much time doing this and place such a high priority on it that they forget about what is best for them.

Strategic alignment is the linkage between the goals of the business and the goals of each of the key contributors. The tighter the linkage and the better the alignment, the likelihood of flawless corporate execution becomes stronger. Strategic alignment has several advantages once implemented properly and practiced.

To be successful against competitors and to gain a sustainable competitive advantage, you must understand the competitors in your industry. You must also understand where your business fits into the industry and how it stacks up against its competitors. Never make the mistake of saying, “I have no competitors.”

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