Main Subject - Business

One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tive you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, your new board member and more.

You need to resist this t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

emptation. The secret to crafting effective donation thank-you letters is “making the donor the star of every transaction,” as Conrad Squires puts it in his book, Teach Yourself to Wr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite Irresistible Fund-raising Letters.

The quickest and cheapest way to build donor loyalty and reduce donor attrition is to tell your donors how much they are accomplishin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g in the world through your organization. By making your donor the hero of every thank-you letter (and every appeal letter for that matter), you reinforce in their mind that they made

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the right decision in supporting your mission. And that they are right in continuing their support.

How to make the donor the hero
1. Use the word “you” more t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

han you use the word “we.” Make the letter all about the donor.
2. Show a direct link between the donor’s donation and your mission. For example: “Thanks to your generous gift of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

$100, we fed 52 homeless men last night while the temperature hovered around -18° outside. Those men are thankful to you. And so am I.”
3. Go beyond the donation to the donor, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd describe how grateful you are for the donor as a person, as a supporter, as a friend of your organization.
4. Make your donors feel special by describing how they are one in a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

thousand, or one in ten thousand, by supporting your cause while others do not.

A sample thank-you letter
Below is a thank-you letter that Doctors Without Bord

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs mailed to donors during the year that the organization won the Nobel Peace Prize.

Dear Alan Sharpe:

Two wonderful things happened this month.

We re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ceived your donation to our meningitis campaign. And we received the Nobel Peace Prize for humanitarian assistance.

We received this award because of supporters like you. I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t’s ours together.

The Nobel Peace Prize is shared by the millions of people who support the work and principles of Doctors Without Borders. It’s shared by the people who m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ake the right to humanitarian assistance a reality. People like you.

So thank you for your donation. With your support, we can now respond quickly and effectively to mening

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

itis epidemics. Even the best doctors cannot prevent meningitis without vaccinations. So thank you for your timely gift.

Doctors Without Borders operates only with the cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

inued support of partners like you. That’s why I’d like you to consider joining our monthly giving program, “Partners Without Borders.”

As a member of Partners Without Bord

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ers, you help our volunteer physicians provide vital medical help anywhere, anytime. You also help us keep our administrative costs to a minimum. Every dollar we save is a dollar that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

we can use to fund our medical projects. Giving every month is more convenient for you. You make small donations on a regular basis instead of a larger donation all at once.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r> Our being awarded the Nobel Peace Prize is international confirmation of the fundamental right of ordinary people to humanitarian assistance and protection. Please join Partners W

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ithout Borders today. Simply complete the form below. And thank you again for your support.

Sincerely,

[signature]

David Morley
Executive Directo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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