Main Subject - Business

Step #1: Keep The Message Clear.

Despite what some have been led to believe, no-

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one is in the business of spending a fortune to sell acres of white space or pretty pict

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ures to art-starved consumers.

Your mission is to make a sale.

Don’t cut sales copy fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r massive margins, vast areas of empty “white space” or ponderous photographs. You’re j

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ust asking for trouble and, quite possibly, you could blow the sale.

Step #2: Great

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

artwork doesn’t always sell.

This isn’t about art. It’s about business. Specifica

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lly, it’s about selling a product or service.

Art is subjective. Certain techniques h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave been proven over many years to be more effective at generating attention, readership

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and response than others.

The first lesson that great designers have learned is that d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esign does NOT sell products. Copy sells the product. Great design helps the copy do i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts job. Bad design gets in the way of the sale.

You only have a limited amount of spac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e in each promotion. Every element that gets through to final draft displaces something

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that didn’t.

Every unnecessary graphic element you add means crucial sales copy has to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be smaller, shorter – or worse, cut altogether. That means you sell less. Bottom li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ne.

Step #3: Recognize that your design only has to accomplish two, simple but esse

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ntial tasks.

Graphic designers’ first job is to help the copy grab the prospect’s at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tention. Do this one thing well – and yes, that usually means big, “ugly” headline and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

deck type – and you’re 60% of the way there.

Their second job is to convert that attent

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion to readership and to help keep the prospect reading until he responds.

Do these 3 s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

imple things well, and you’ll create more responsive ads and bigger winners, more often!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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