Main Subject - Business

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

But they really work ...especially if you follow these 6 proven postcard marketing tactics.

1. Know What You Want

Decide what you want your postcards to accompl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your stor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e ...or something else?

2. Use the Best Mailing List

If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

directly to your best prospects.

For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.

3. Desig

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Your Postcard to Look Like a Friendly Message

People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of repli

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s you get.

For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

id borders, graphics and other design features often used in advertising.

4. Include an Incentive to Respond Quickly

Provide a reason for those who read your pos

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.

For example, offer

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.

5. Use Real Stamps

Use real postage stamps on your postcards. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

no larger than 4 1/4 by 6 inches.

6. Time the Delivery of Your Postcards

Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.

Controlling the delivery

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

First Class Mail in the US.

Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rd marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

Copyright 2006 Bob Ledu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Today more and more people use the Internet, because all we need to know is just a click away. The Internet is a very efficient and quick way of finding information about almost everything.

I had a chilling experience the other day. A man from Kenexa called me, ostensibly to recruit me for a job in New York as a Search Marketing Analyst for Microsoft’s new MSN search engine.

Successful business owners and effective managers pay careful attention to running mentoring programs in their businesses. Quality mentoring and support programs underpin excellent customer service and the building of capability into your business. They also send a clear message about the value you place on your employees.

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