Main Subject - Business

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

promotional tool for landscaping companies.

Better still, the number of ways landscapers can use postcards is limited only by their imagination. Here are but a few of those ideas:

1. Seasonal Reminders

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Many homeowners know very little about the seasonality of lawn maintenance, planting and such. So why not tell them. Try sending regular reminders, such as: "Planting season is right around the corner! Do you have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

deas for your backyard? Call us for a free on-the-lawn consultation."

2. Customer Follow-up
You're probably familiar with the 80/20 rule -- you get 80% of your business from 20% of your customers. You'v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

probably also heard how much more expensive it is to acquire a new customer than to retain a current one.

With this in mind, why not send your best customers thank-you cards, holiday greetings or special offers? I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

's a great way to stay in touch with the 20% who mean the most to your business.

3. Neighborhood Prospecting Around a "Prize Lawn"
You've worked hard to maintain the lawn at 245 Maple Drive. And it look

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fantastic! So don't be shy -- tell the rest of the neighborhood who's behind the beauty. With postcard marketing, you can target the exact streets and subdivisions you want. This lets you draw attention to projects

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the recipient has probably already seen! Can you see the possibilities of such an approach?

4. Tip-of-the-Month Series
Want an easy way to stay "top of mind" with your prospecting area? Want to build va

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ue into your postcards to keep them out of the trashcan? Try a tip-of-the-month series. The concept is simple: take your sales message, and wrap it inside a helpful hint so the homeowner has an extra reason to keep

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t.

The goal here is not to give away your trade secrets -- but to make your audience aware of your services, while also increasing the shelf-life of your postcards. Try to envision the kinds of postcards people mig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t put up on their refrigerators or bulleting boards. That's your goal!

5. Special Offers
Postcards with strong offers outperform the more "informational" pieces. So if you're offering some kind of disco

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unt or special, send it straight to your audience's mailboxes. With a newspaper or magazine ad, you're limited as to how specific you can make your offer. But with postcards, you can speak more directly to the vario

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s segments of your audience. That's the winning formula of direct mail -- a strong offer with relevant information, sent to a precisely targeted audience.

For instance, maybe you send a postcard to a new subdivis

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on with a headline that reads: "Landscaping Special for the Residents of Maplewood Park." This kind of relevance and specific targeting can dramatically increase response rates.

6. Website Tie-in
Have a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

website? If so, you have a perfect marketing partner to complement your postcards. The reasons are somewhat psychological:

The goal of any marketing program is to gain new business, but sometimes you have to offer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ndirect paths as well as the direct ones. Direct paths are for direct people. A direct path on a postcard would be a phone number. Some interested prospects will choose the direct route and call you straightaway.

B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t those who are less direct would rather learn more about you first. They need to get comfortable before they "raise their hands."

So why not build an informational resource section of your website and point to it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ith your postcards? Maybe you'll offer tips on how to care for local plants and grasses. Maybe you'll post a photo gallery showing some of your past projects and clients. Or both!

The point is to offer different re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ponse channels for the different personality types. A direct phone number for the direct people, and an indirect website path for the more timid souls. Then mention both paths on your postcards, and you've increased

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your chance for response -- be it direct or indirect.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Qualitative and quantitative market research are made much easier to remember if you keep in mind their root words – quantitative market research measures the quantity of respondents who feel or act in a certain way. While qualitative market research is helpful in understanding the quality of a customers' behavior or attitudes – why do they feel or act in a certain way.

In the past, we developed teams by putting people together and letting them spend time learning about each other before we charged them with completing assignments. In spite of all our best effort, some teams were more successful than others.

This article focuses on the ways to create, align, integrate, and package your marketing message - giving it emphasis, urgency, and a distinctive character. It also highlights tips and techniques for unifying your marketing communications campaigns, increasing audience retention and response, and making your brand stand out in a crowded field.

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