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Main Subject - Direct Mail: Lifting Response With Lift Notes
Imagine you’re holding a tiny slip of paper, about the size of a check. Hold it so that it’s long instead of wide.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
But be sure you hold it carefully, because that little slip of paper is packed with power.
The power to increase
The power to increase
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
response to your sales letter by up to 50%.
“Really?” you say, looking down in disbelief. “This little slip of p
“Really?” you say, looking down in disbelief. “This little slip of p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
aper?”
Yes! Because that little slip of paper you hold in your hand is called a “lift note.” Write a testimony on
Yes! Because that little slip of paper you hold in your hand is called a “lift note.” Write a testimony on
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
it from a satisfied customer, or an expert of some kind. Maybe use it to tout a benefit not otherwise covered in
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
your sales letter. Or even pound home your guarantee.
Then, insert that little slip of paper with your sales lett
Then, insert that little slip of paper with your sales lett
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
er and watch your response rate grow! Well-written lift notes can – and often do – increase response rates by as m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ch as 50%. That means a letter that’s pulling a decent 1% can jump to an even healthier 1.5% just by adding a lift
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
note.
So what is it about these little slips of paper that make such a big difference?
Well, a lift note is a h
So what is it about these little slips of paper that make such a big difference?
Well, a lift note is a h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ard working little guy. He actually serves 2 purposes: First of all, he brings the prospect into the letter with a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
good feeling, and second, he provides a final push after the letter has been read.
Some prospects will tear into
Some prospects will tear into
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
your sales letters, holding them over the trash while they read, thinking they’ll just skim over it before tossin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
g. A good lift note jumps right out at those hurried readers, capturing their attention and pulling them into your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
letter before they even realize it.
Others read your letter and are almost convinced. They’re interested, but ju
Others read your letter and are almost convinced. They’re interested, but ju
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t aren’t ready to commit and plunk down their hard-earned cash. But then out pops our powerful lift note, who give
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s them that final push towards the sale.
Just remember: Lift notes are powerful little guys. They’re not a
Just remember: Lift notes are powerful little guys. They’re not a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
whole second sales letter.
The most successful lift notes hit one selling point – and hit it hard. They’re writt
The most successful lift notes hit one selling point – and hit it hard. They’re writt
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
en on a small piece of paper for good reason. Lack of space forces you to narrow your focus and give your prospect
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a specific, concrete reason why he should purchase your product or service right now.
So try using a lift note w
So try using a lift note w
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ith your next sales letter. Handle him right, and this little guy will use his power to explode your response rate
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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