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Main Subject - More Direct Mail For Less Time and Money
By choosing to use Zairmail to launch your direct mail campaigns you are already saving time and money. However, there are other steps mailers can take to get even more value for their direct marketing dollar.
1. CLEAN MAILING LISTS
Whether using a customer list or a list of prospective customers, it is
1. CLEAN MAILING LISTS
Whether using a customer list or a list of prospective customers, it is
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
important to make sure that addresses are accurate and deliverable. Accurate lists insure the highest possible delivery rate and speed delivery time. Mailing lists that are kept in electronic form can easily be updated for accuracy by scanning through manually or using an inexpensive off-the-shelf soft
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ware. Incorporate these mail file hygiene practices:
Keep address records up to date. Promptly incorporate change-of-address information on customers for recent moves. Save returned mail and delete the records associated with these addresses. Use the USPS National Change of Address (NCOA) capability a
Keep address records up to date. Promptly incorporate change-of-address information on customers for recent moves. Save returned mail and delete the records associated with these addresses. Use the USPS National Change of Address (NCOA) capability a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
needed.
Remember to remove duplicates. This is especially important when merging two or more lists from different sources. Maintain USPS postal standard addresses using postal geocodes, ZIP Codes, ZIP+4’s, and Carrier Routes. Employ the USPS Delivery Sequence File (DSF) service to confirm the existen
Remember to remove duplicates. This is especially important when merging two or more lists from different sources. Maintain USPS postal standard addresses using postal geocodes, ZIP Codes, ZIP+4’s, and Carrier Routes. Employ the USPS Delivery Sequence File (DSF) service to confirm the existen
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ce of a delivery address. Zairmail automatically cleans lists uploaded using Zairmail Express Direct.
2. REDESIGN MAIL TO TAKE ADVANTAGE OF RATE AND OTHER CHANGES
With any change in postal rules and rates comes a need to re-evaluate mail design for the rate categories in which a company mails. Assure t
2. REDESIGN MAIL TO TAKE ADVANTAGE OF RATE AND OTHER CHANGES
With any change in postal rules and rates comes a need to re-evaluate mail design for the rate categories in which a company mails. Assure t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hat the shape and weight do not require additional charges. Design mail pieces with enough flexibility to maximize possible postal savings while enhancing postal delivery performance. This requires knowledge of the rate & rule changes and where new opportunities may exist for optimal savings.
All postca
All postca
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
d and letter templates featured on the Zairmail Express Direct site are optimized for maximum savings.
3. TARGET MAIL, A MUST FOR TODAY'S DIRECT MAIL
Put the right offer, in the hands of the right prospect, and sales will grow. Put the wrong offer, in the hands of the wrong prospect, and the only thing
3. TARGET MAIL, A MUST FOR TODAY'S DIRECT MAIL
Put the right offer, in the hands of the right prospect, and sales will grow. Put the wrong offer, in the hands of the wrong prospect, and the only thing
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
that will grow is mailing costs!
Be sure that the offer matches the recipients (e.g. don’t mail a steakhouse coupon to a vegetarian). Know who your customers are and target those with similar demographic characteristics. Use smaller mailings at first to sample the market you wish to reach. Have a compe
Be sure that the offer matches the recipients (e.g. don’t mail a steakhouse coupon to a vegetarian). Know who your customers are and target those with similar demographic characteristics. Use smaller mailings at first to sample the market you wish to reach. Have a compe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
lling offer and a call to action. Test and measure each mailing's performance to fine tune the message and offer.
Consider using "Or Current Resident" addressing when targeting addresses; if a prospect has moved, the new resident may fit the current best-customer profile.
Personalize mailings for the re
Consider using "Or Current Resident" addressing when targeting addresses; if a prospect has moved, the new resident may fit the current best-customer profile.
Personalize mailings for the re
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ipient – response rates can increase up to 50% on personalized offers. Test and develop different versions of mail pieces to distinct segments within an audience. For prospects and less profitable customer segments, employ smaller, more limited mail pieces than those mailed to the most profitable custome
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rs. And if you are mailing your current customers, let them understand that you recognize the value of their business.
4. BE COMPATIBLE WITH POSTAL PROCESSING EQUIPMENT
Make sure the design of mail pieces facilitates easy postal processing so that problems with automated equipment are avoided. For exam
4. BE COMPATIBLE WITH POSTAL PROCESSING EQUIPMENT
Make sure the design of mail pieces facilitates easy postal processing so that problems with automated equipment are avoided. For exam
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ple, some types of copy formats and fonts are difficult for automated postal equipment to read, or make it difficult to identify a return address. Avoiding these snags eliminates the increasing occurrence of "loop" mail — mail sent to the return address because postal automation equipment read it as the "
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
elivery" address.
When using windowed envelopes, assure that the windows are large enough, and the address is placement on the letter is correct, so that the delivery address is always visible. Use the “tap test” of tapping or shaking the envelope to simulate mail handling and see where the address appea
When using windowed envelopes, assure that the windows are large enough, and the address is placement on the letter is correct, so that the delivery address is always visible. Use the “tap test” of tapping or shaking the envelope to simulate mail handling and see where the address appea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rs in the window.
Avoid design and placement of information in postal requested "clear zones" on the face of mail pieces reserved for postal use. Request the advice of mail preparation and postal experts when designing mail to maximize "mail deliverability" without compromising marketing benefit. The lo
Avoid design and placement of information in postal requested "clear zones" on the face of mail pieces reserved for postal use. Request the advice of mail preparation and postal experts when designing mail to maximize "mail deliverability" without compromising marketing benefit. The lo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
cal Business Mail Specialist at the USPS can often provide advice for free. Automated processing makes strict adherence to postal rules and guidelines imperative. Failure to do so may result in loss of postage discounts, a potential drain on marketing budgets.
Of course, standard letter and postcard form
Of course, standard letter and postcard form
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ts available from Zairmail conform to postal rules to assure speedy problem-free delivery.
5. PARTNER WITH POSTAL CONTACTS
Communicate with the USPS in advance about large mailing events. Describe the purpose of an upcoming mail piece, expected mail "drop" dates at a USPS facility, the target delivery d
5. PARTNER WITH POSTAL CONTACTS
Communicate with the USPS in advance about large mailing events. Describe the purpose of an upcoming mail piece, expected mail "drop" dates at a USPS facility, the target delivery d
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ate, and other pertinent mail delivery needs. Use preferred USPS partners and vendors, many of whom have established long trusting relationships with the postal service.
6. TRACK THE PROGRESS OF ALL MAILINGS
Marketers often keep track of response rates, but it is also important to track the progress of
6. TRACK THE PROGRESS OF ALL MAILINGS
Marketers often keep track of response rates, but it is also important to track the progress of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a mailing through production and delivery. Record the date mail is produced, when it is mailed, and when it is delivered. One common technique is to “seed” mailing lists (e.g. add the name of the sender and/or other trusted recipients). When the seeds arrive verify production quality and delivery time.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Other advanced services, such as the new USPS PLANET CODE Destination Confirm service, WEB ADVANCE and other USPS or privately-offered mail monitoring services, can also be helpful for larger mailers.
7. OUTSOURCE EXPERTISE WHEN NECESSARY
The most effective marketing campaigns take all these factors into
7. OUTSOURCE EXPERTISE WHEN NECESSARY
The most effective marketing campaigns take all these factors into
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
account. Yet, having all the expertise in-house is rare – especially for small business. Select mailing partners with fully integrated systems and knowledge that compliments what you already have available to you. When in doubt, give Zairmail a call, we are here to help. We are “Your Special Delivery.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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