Main Subject - Business

Want to know an easy, no-cost way to enhance your real estate marketing program?

Add informative tips to your marketing pieces.

For instance, ta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ke a subject you know a lot about (and one that’s relevant to your audience) and divide it into 12 parts. You’ve just created a tip-of-the-month

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

postcard series. Now tie it back to a buyer or seller guide, information kit, or some other free report as a way to prompt that ever-critical

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

first contact from your target base.

The execution of this approach is simple, but you do need to have some kind of follow-up piece that your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

prospects would actually want -- a free report of some kind. Make sure it’s something with a high perceived value in your prospects’ minds (no

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

something they can just go online and easily find themselves).

The Q&A Version

Here’s another way to add information to your real estate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marketing program. Use your mailers to present a commonly asked question about buying or selling, and then answer the question thoroughly and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

helpfully on the reverse side. Then create an offer to the effect of: "If you found this Q&A helpful, you’ll enjoy my free report, 'The Top 25

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Home-Buying Questions, Answered' available online at..."

If you follow the Q&A approach, you can make it more believable and "close to home" b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

including the questioner's name and neighborhood. For instance: "Bob Smith, Mayfield Ranch." Just be sure you get permission before publishing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

someone’s name. Most people won’t mind, but you have to ask.

Your informative tips don’t have to take the form of Q&A though. As long as they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

provide helpful information and refer back to a source document.

Best Practices

Make your information unique and hard-to-find, the more s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the better. The problem with a free report on plain old "Home Buying Tips" is that anybody can go online and get this information -- without

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

requesting it from you. But if you offered "27 Tips for Buying a Home in the 'Boom Town' of Austin, Texas," you’ve just made your report more

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xclusive and more current.

Remember -- always tie the information back to your buyer / seller guide (or whatever guide you created for your tar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et audience). Make it easy for them to obtain it, but make sure you have a way to capture their contact information when they do. You can have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them call you, email you, or visit your website and sign up for a newsletter ... as long as you capture some form of contact information.

C

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nclusion

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and bui

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lding it into your client communications, you can strengthen your real estate marketing program and increase your response rates.

* Copyright

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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