Main Subject - Business

How is it possible to do a direct marketing campaign without over spending?

Direct marketing has been given a bad wrap with email marketing tak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing over the way products and services are presented to consumers and businesses. The truth of the matter is that we read most things in the mai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l more often than we read all the emails that come to the inbox. Lately, there has been a barrage of postcard mailers, some regular size and mor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e in a larger size. It does not matter what size, most people tend to glance at the postcards if it catches their eye. Using postcards will cert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ainly reduce the postal rate, however, even USPS has been diving into the postcard mania. Unique shapes are now postal friendly, take a look as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

www.usps.com and check out their new mailers. The postal rate may be a bit higher but the noticeability of the pieces is well worth the effort.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

As a consultant, you may not think of postcards as being professional enough. Think again, many professional services have been using postcards

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for years. They are used as reminders for appointments, announcements of new partners, save the date reminders, and much more. If you use a pos

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tcard appropriately to the right target audience, your message will be read. If your name is recognizable this will also increase the chances of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

being noticed.

Beyond postcards is the standard letter of introduction. Before thinking about letters, it is best to have a specific target in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mind. In other words, the customer needs to be defined right down to the correct name, address, and position within the company. It may take so

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

me research to get what you want but there are many tools on the internet that will help get the right information. If you belong to jigsaw.com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or linkedin.com you will have a step up on finding the key data. Once the information is retrieved, call the company to determine whether that c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ontact is still working for the company in the same capacity. When you are armed with the correct name, address, etc., the letter you send will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at least be given to the right person or their gatekeeper. Now for the letter:

First, address the letter personally.

Second, add a sizzle titl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e line that will get immediate attention without claiming incredible results or making your organization look like you are selling products or s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ervices. You want this headline to resonate with a typical problem in the industry.

Third, introduce your company and give a brief three to fiv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e point summary of what you are offering

Last, close the letter with an action statement. Tell the prospect you will be calling to discuss serv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ices or set an appointment.

If you want to save dollars, only send out targeted direct mail, to specific people and follow-up. If you really wa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nt attention, send them something of value such as a white paper, books, or anything of value. People love presents not matter what their title.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Policies and procedures are often ineffective, and sometimes the results can be downright dangerous. Find out how you can make the most of your policies and procedures to keep your company and people safe and productive.

The Portfolio, Programme and Project Management Maturity Model (P3M3) is a reference guide for structured best practice. It breaks down the broad disciplines of portfolio, programme and project management into a hierarchy of Key Process Areas (KPAs). The hierarchical approach enables organisations to assess their current capability and then plot a roadmap for improvement prioritised by those KPAs which will make the biggest impact on performance. Research demonstrates that ROI from process improvement using a maturity model approach ranges from 2:1 to 27:1. Most articles on portfolio, programme and project management maturity models focus on the 'accreditation' aspects of the model. This article focuses on how to use the model as a framework for process improvement by applying change management techniques from Six Sigma.

When you plan your trade shows in advance and follow the guidance of the experts, they have the potential to be one of your most profitable marketing strategies. Many people make trade show participation a part of their networking experience, but not everyone gets the most out of their effort. If you do plan to attend an event, make it worth your while. Trade shows can be a major pay off your business, and can equate time and resources well spent. Reflect on the following ideas that analysts claim are most pertinent.

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