Main Subject - Business

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your potential buyer lives in a rip-off society where merchants sell shoddy products and ven

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ors do not honour their promises.

In this kind of selling and buying climate, the best way t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

increase response rates and encourage repeat business is to offer a guarantee that hurts you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

but helps your customer. The more you have to lose, and the less your customer has to lose, t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e better off you both will be.

Make your guarantee unconditional. Let customers know

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you will honour your guarantee for any reason.

Offer a 100% money-back refund.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Don’t charge a “re-stocking fee.” Don’t withhold the taxes. Give every penny back.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

li>Set the length of the guarantee at infinity. Offer a lifetime guarantee. Agree to take bac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the merchandise at any time.

Offering this kind of guarantee will hurt. You’ll be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

afraid of people taking advantage. And some will. You’ll be afraid of the pain to your bottom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

line, and rightly so.

But the beauty of offering an unconditional, lifetime, 100% money-bac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

guarantee is that it helps you lose a few battles here and there but win the war. You’ll hav

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to give some customers their money back once in a while and take back used merchandise that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou cannot re-sell. You’ll lose some money. Maybe lose face a little. But you’ll keep your cus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omer.

Remember, dissatisfied customers tell others. And satisfied customers tell others. A d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

issatisfied customer who returns your product and receives a 100% refund quickly turns into a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

satisfied customer of sorts.

So offer a guarantee that hurts you a lot. You’ll feel better f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inks remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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