Main Subject - Business

If you run a business, which sends out advertising thru mailers such as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Money Mailer or Coupon Savers and you offer some sort of discount you wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll notice many people coming in with these coupon offers. And this lasts

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for a week or two and you think wow, that worked good I’ll do it again.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Only one problem next mailing is one-month or for the zip codes you want

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

7-weeks from now.

There is a solution to this dilemma, when the custome

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs come in offer a slightly lesser coupon and put it in their bag and th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erefore they take home with them the next coupon good in one-two weeks.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eaning the bigger coupon they will get on the next mailing. Direct Maili

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng Cycles affect many types of businesses such as hair salons, cruise ho

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

idays, carwashes and sandwich shops. Luckily there is more than one comp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

any mailing these things out and therefore more chances to get your coup

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ons or ads in front of your potential future clientele, if in fact you h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve found direct mail to work well for you.

Additionally, when a custome

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r comes in with a coupon they are probably a new customer and you want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

em to love the service so much that they come back without waiting for t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he next coupon. If all your present customers come in with coupons, then

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you are losing money because they would have come anyway. You need to b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

careful not to get your customers on so use to the coupons in the mail

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that they wait for them to come shop with you. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Instead of taking a #10 envelope and adding some teaser copy to the front, this non-profit chucked the #10 altogether and used an unusual envelope that’s a teaser from top to bottom, back and front.

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Main Subject - Direct Mail Cycles and What You Can Do About it

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