Main Subject - Business

Sending out direct mail can be expensive however those businesses that do often

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get much more value than advertising in the newspaper. Cost wise even with a 1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

5% letter opening rate versus the round waste file, direct mail still pays off

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

big time in developing new customers and spreading word of mouth amongst future

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

clientele.

But perhaps you may not thought of another option, which works espe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ially well. That is to hire runners to hit all the door slots of all the busine

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sses in town. This works extremely well if your business caters to business cli

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ntele more than the average consumer.

Let me tell you why I am suggesting this

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You see for years we set up franchises in the mobile car wash business and we

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

washed cars at offices and homes. But offices were better as there were more ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s there and those people had money, as they all had jobs, since we were washing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at work.

When we went into a new town, often we would be off cycle for the nex

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t round of direct mail coupon booklets and thus we had to develop new clientele

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on our own. So we hired blitz team members who did sales and ran flyers. A team

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of four and a vehicle driver could do over 2,000 offices in one evening. In 5-d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ays we did 10,000 or more and on the weekends our teams could do 5,000 per day

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r 10,000 over the weekend.

Due to the shear volume and savings on stamps, enve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

opes, etc, we were able to do it for less money and get much better results tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n anything I have ever heard of reading marketing text books or listening to pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fessors describe direct mail rations to sales. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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