Main Subject - Business

Racetracks are always trying to fill up the stadium with custome

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs paying to see races. The trick for a racetrack is to get reg

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ular clientele, which comes quite often or even brings their who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le family or guests. There are many ways for a race track to fil

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l up their stands doing great public relations and promotions ho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wever, one of the best ways to ensure local clientele support or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

community and customer spirit is to send out direct-mail or dir

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ct-mail marketing coupon packages to every household within a 15

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mile radius.

By sending to all the ZIP codes within a 15 mile

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

radius the racetrack will get local clientele and if they achiev

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e a worthy evening or event for the family or customer they are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sure to come back and tell friends.

When designing direct-mail

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

marketing coupons for racetracks; 2 for 1 offers are the best an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d tend to attract the most amount of people. Also by offering t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o free hotdogs and two free Cokes you will find even more people

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

coming to the racetrack will be using those coupon.

Direct Mai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l Marketing does not cost very much to send out direct-mail mark

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eting coupons in those packages and it makes sense for every rac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etrack to do this at least four times per year; especially durin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g the slower season. Perhaps you will consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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