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Main Subject - Getting Your Mail Opened
Let's face it: Direct mail selling isn't easy. Especially when recipients don't open your marketing envelope.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
When these are not opened you don't make money. Period.
Before you can receive an order, the recipient of you
Before you can receive an order, the recipient of you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
r mailer must first open your envelope without simply discarding the materials without a second thought.
Becaus
Becaus
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of the high costs of the whole process including printing, envelopes, and postage, your mailing package represe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nts a hefty investment. It doesn't make sense to make this investment, and then have your sales material discar
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ed in unopened mailings.
But with the following tips, you will have a substantial reduction in the number of m
But with the following tips, you will have a substantial reduction in the number of m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ail and a pleasantly profitable increase in sales.
1. If you envelope looks like junk mail, it will be treated
1. If you envelope looks like junk mail, it will be treated
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
as such. The solution is simple - don't mail your material in
envelopes that look like junk mail.
2. Avoid us
2. Avoid us
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng mailing labels, because they make your envelopes look like junk mail.
3. Type the addresses or neatly write
3. Type the addresses or neatly write
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
them on your envelopes.
4. If you don't have time to print or type your addresses, then pay someone to address
4. If you don't have time to print or type your addresses, then pay someone to address
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he envelopes for you. Pay them for each envelope they address; do not pay them by the hour.
6. If you must us
6. If you must us
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e labels, then use colored ones.
7. If colored labels are too expensive, you can color white labels with a mar
7. If colored labels are too expensive, you can color white labels with a mar
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
king pen. Fluorescent marking pens are
especially good for this purpose. You can find these just about anywhe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e.
8. Use colored envelopes.
9. Use first class postage and print FIRST CLASS in several places on the envelo
8. Use colored envelopes.
9. Use first class postage and print FIRST CLASS in several places on the envelo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
pe. An inexpensive rubber stamp, with red ink, makes an "official" looking impression.
10. Do not use rubber s
10. Do not use rubber s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
amps on your envelopes - very tacky!
11. Also do not use return address labels.
12. Invest in a print shop to
11. Also do not use return address labels.
12. Invest in a print shop to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
print your return address on your
outgoing envelopes.
13.Preferably employ a colored typewriter ribbon to addr
13.Preferably employ a colored typewriter ribbon to addr
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ess envelopes.
14. Use a colored pen to address envelopes - maybe red or green and use large envelopes.
A few
14. Use a colored pen to address envelopes - maybe red or green and use large envelopes.
A few
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f these methods are a little odd, and a few are
more pricey than normal methods, but they will all help to
get
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your envelopes opened and increase your sales. Use these tips with your own business and watch your sales grow
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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