Main Subject - Business

In a previous article, we talked about the process of selecting a postcard printing service based on a variety of criteria. In this article, we will take a closer look at one important trait of a postcard

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

printing company — the convenience factor.

Convenient Postcard Printing
When you think about it, there isn't much a postcard printing company does that you couldn't do for yourse

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f. You could probably design a postcard, print it, stamp it and mail it. The question is, do you really want to spend your time doing these things on a regular basis? Probably not, and that's where postca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d printing services come into play.

A postcard printing / mailing company can save you a lot of time and energy. In some cases, they can save you money as well. Postcard printing companies are highly eff

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

icient at the process of printing and mailing postcards, so it's possible that you could actually spend less with a postcard company than if you handled the process yourself. Add to that the time and ener

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y you would save by outsourcing the logistics, and the convenience factor becomes undeniable.

Postcard Services Vary
It's important to note that all postcard printing services are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

NOT created equally. Each postcard company will have a different way of doing business, so you'll want to screen them individually (and comparatively) to see how they stack up in the convenience departmen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t.

Here are some convenience-related factors you should ask about when researching postcard printing companies:

1. Website - These days, a lot of postcard services have a website that a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lows their customers to place orders, upload artwork, manage mailing lists and a variety of other postcard-related tasks. But websites are like no snowflakes — no two are exactly alike. Some are easy to u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, and others are incredibly frustrating. So if you're going to use a web-based postcard printing service, be sure to check out the usability of their website.

2. Design Support - Do you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have a graphic designer to help with your marketing postcards? If not, you may have to rely on the postcard printing company for design support. But not all postcard companies offer design support. Some o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f the truly "full-service" companies have in-house design talent, and they simply charge an hour rate for the service. But again, it's not a common offering across the board. If you need postcard design s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pport, ask about it up front.

3. Customer Service - Printing and mailing postcards is a technical, multi-part process. So it's likely you'll need some help once in a while. This is where

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

customer service comes into play, and it can make or break a postcard company's convenience "score." When you choose a postcard printing company, try to get a feel for their customer service.

Call the nu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mber listed on their website and ask a general question about postcard printing. Do the same thing a day later, but with a different question. Is the person on the other end of the line enthusiastic and h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lpful, or do they seem as if you're bothering them?

4. Account Reps - Many postcard companies assign account reps (a.k.a. account managers) to their high-volume accounts. This can be a h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ge convenience factor. If you plan on doing a lot of business with the postcard printer, the last thing you want is to explain your arrangement to a different person each time you call. Be sure to ask abo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut this when reviewing postcard printing companies.

Conclusion
There is a lot of repetition involved with postcard marketing. You will be mailing a lot of postcards over a long pe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iod of time. Because of this, the convenience of your chosen postcard company is crucial. Do some homework up front to find a postcard printing service that makes things easy and convenient for you, and y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u'll be a much happier customer in the months and years to come.

* You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article is about the benefits, pitfalls and thinking that were involved in a building a new brand. While it’s my story of involving my speaking business, you should think about your own story, your passion, and what fits into your life. CAUTION: Realize this, it’s taken a LONG time, it was hard work, and it was painful at times. If you’re not willing to experience those things then keep doing what you’re doing.

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.

There is an unnerving trend facing American businesses today: small companies are finding themselves embroiled in legal battles with an alarming frequency. These independent businesses, many of which are small-scale operations that survive on a meager budget, are faced with defending their intellectual property rights- everything from their company name to the items they produce and sell.

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