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Main Subject - Real Estate Marketing Online -- Are You Capturing Leads Or Losing Visitors?
In April of 2005, I conducted a survey of more than 250 real estate marketing websites. These were not corporate websites -- they were the personal marketing websites of individual a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
gents.
What shocked me was that the majority of these websites (nearly 65%) had no way to capture the email addresses of visitors. I'm assuming the owners of these sites expected vi
What shocked me was that the majority of these websites (nearly 65%) had no way to capture the email addresses of visitors. I'm assuming the owners of these sites expected vi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
itors to contact them immediately upon visiting.
But that's too heavy a burden to put on a website. It's rare that you can shorten the sales cycle to nothing more than a web visit a
But that's too heavy a burden to put on a website. It's rare that you can shorten the sales cycle to nothing more than a web visit a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d expect any results.
On a commerce website, most first-time visitors will leave without purchasing anything. Likewise, on a real estate marketing website, most visitors will leave
On a commerce website, most first-time visitors will leave without purchasing anything. Likewise, on a real estate marketing website, most visitors will leave
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
without contacting the agent who owns the site.
If people leave your website without "dropping off" their contact information, there's a strong chance you'll never hear from them ag
If people leave your website without "dropping off" their contact information, there's a strong chance you'll never hear from them ag
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
in. That's the nature of the Internet, and it reinforces the importance of having a lead-capturing system on your website.
What happens when people visit your site:
Gen
What happens when people visit your site:
Gen
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rally speaking, first-time visitors to your website will do one of three things:
1. They will respond immediately (with a phone call or email).
2. They will sign up for something a
1. They will respond immediately (with a phone call or email).
2. They will sign up for something a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd then leave the site.
3. They will leave the site without doing anything.
Obviously, you want visitors to take the first or second action. But we know from statistical surveys th
3. They will leave the site without doing anything.
Obviously, you want visitors to take the first or second action. But we know from statistical surveys th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t most visitors will take action #2 or #3. That makes action #2 (sign up and leave) the overlap between what you want visitors to do and what they're most likely to do.
So make sure
So make sure
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
you have something for people to sign up for on your website. This is called an "opt in" mechanism -- visitors will opt in (or subscribe) to receive future communications from you.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
b>Listings help, but they’re not enough.
Home listings will add value to your website. After all, listings are one of the top items visitors will look for on your site. But
Home listings will add value to your website. After all, listings are one of the top items visitors will look for on your site. But
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
listings alone will not optimize the number of leads you capture. They'll generate a phone call here or an email there, but not enough to keep the pipeline filled with prospects.
Li
Li
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prosp
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cts with information they want. As a result, your chances of turning them into clients will increase tenfold.
Offer value to gain permission.
To maximize the number of
Offer value to gain permission.
To maximize the number of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
opt-ins, you must offer something of value -- a free report, a booklet, a newsletter. You offer this item of value in exchange for the visitor's contact information (and implied perm
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ssion to use it).
Permission makes all the difference. Emailing prospects without their permission is spam. On the contrary, emailing them after they've expressed interest is good m
Permission makes all the difference. Emailing prospects without their permission is spam. On the contrary, emailing them after they've expressed interest is good m
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nners (and good business).
Want to increase the number of people who give you this permission? Simply increase the value of the offer. With website traffic being equal, a stronger o
Want to increase the number of people who give you this permission? Simply increase the value of the offer. With website traffic being equal, a stronger o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ffer will produce more leads. The two are directly proportional.
Conclusion
If you offer nothing on your website but free information, you will not get visitors and read
Conclusion
If you offer nothing on your website but free information, you will not get visitors and read
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rs to "raise their hands." Free information is great, but you have to hold something in reserve to elicit calls, emails or subscriptions. Offer something of value in exchange for per
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ission.
Sure, you can educate your visitors. And you should. But always keep in mind the ultimate goal of your personal marketing website -- to generate leads and grow your business
Sure, you can educate your visitors. And you should. But always keep in mind the ultimate goal of your personal marketing website -- to generate leads and grow your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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