Main Subject - Business

In a trade show, a visitor only slows down or stops at the booths that are eye-catching. A

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

trade show exhibitor has only a few seconds to attract the visitor’s attention. To have a s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uccessful exhibit you have to be able to not only attract the viewer’s attention but hold h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is interest.

Many exhibitors make the mistake of emphasizing their name and logo more than

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the message they want to send out. An effective exhibit design presents your message prec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

isely, and as uniquely as possible. The aim here should be to hold the visitor’s interest a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd to make him want more information.

There are several aspects to be considered when gett

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng ready for a trade show exhibit. When you prepare your presentation, focus on one or two

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ideas that should strike your target audience and remain with them even after they leave. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he message you want to send out should be simple, but should at the same time grab the atte

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ntion of the target audience. The attempt should focus on enhancing your image or brand.

T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he size of a display does not matter. One must remember to pay attention to detail and avoi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d unnecessary clutter. This, combined with the effective use of graphics, can help to make

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

even a small exhibit appear attractive. A good exhibit also pays attention to the staff man

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing the stall. Ideally, the staff should be experienced and be able to satisfy the needs an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d queries of your company's target customer group. When a visitor at your booth asks quest

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ions, it obviously means he wants more information. The staff should be well-equipped with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

knowledge to provide the answers that the visitors are seeking.

Basically, an exhibit is a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

imed at gaining exposure, finding new prospects and building credibility. The trade show ex

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hibit provides a small insight into what your company is all about and what it has to offer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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