Main Subject - Business

We spend a lot of time being nice to our customers. Why not, it's how we have been taught to behave towards

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our customers. Treat them with respect, massage their egos and they will reward us with their business. So w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e carefully craft our newsletters, and adverts, emails and websites to keep them happy, and on our side.

Th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en suddenly something comes along which turns this on its head. If you missed "The Rich Jerk" then you must

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have had your head in the sand, it was big news. This guy insulted his website visitors. He put them down, a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd told them he was better than them and had no time for them. Then they went and bought his product. And ho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

w. It sold in droves, but why did the people he insulted buy his book, and why did those same people keep te

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lling the people they knew to go there?

It was a masterpiece in marketing psychology. The very fact it was

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

so demeaning and insulting to the visitors meant it got talked about. The site created that elusive marketer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s dream, "A BUZZ". It also had a "whodunnit" factor for a while as no-one seemed to know who was behind this

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mocking salespage. Everywhere you looked people were discussing it, why it would fail, why they wouldn't bu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y from such a boastful seller, what were his credentials, and many other topics were debated.

All this disc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ussion caused the site to gain ever more visitors as more people went to see what the "buzz" was all about.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

While they were there they would get curious as to what they could learn from this "Rich Jerk" and buy the e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

book to see. The book was a good one too, and created even more discussion as people told others their mini

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

reviews of it. It also had an affiliate program, so you could go on to promote it to earn commissions.

Back

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the subject, the Rich Jerk promotion worked to sell ebooks by not being nice. It caused a stir, and made

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

people sit up and take notice by breaking the rules. So we have learned that being nice isn't the only way

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to make sales, done correctly you can treat people like dirt and they will still buy from you, and tell othe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rs to buy too. Not only that, but I bet being the bad guy was a lot of fun for the Rich Jerk too, don't you?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most of us have known a few LOSERS in our career. Problems surface and we face challenges. Who are the ones we call losers? Where did they come from? How did we end up with them on our payroll? Who hired them?

If you could buy fool proof secrets that would bring more clients or customers to need your product or service, would you buy them?

As the Grants Committee Chair on the Board of an Educational Foundation that gives small grants to teachers, I have participated in two grant review sessions. There, I learned more than I could have in two years of simply writing grants. Reading grants was like interviewing candidates to invest the money we spent all year fundraising and taught me the no grant will be funded if it appears financially risky. Here are some tips on creating a budget that will attract funders, rather than scare them off.

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