Main Subject - Business

When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-po

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wered networking going on. The bad news is that the conference site may become a Mecca for theft. Not only are the Hershey Kisses left on the trade show booth counters at risk, but also you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

company’s sensitive top-secret information may also be in danger of being stolen if left unattended or unsecured.

The big issue, then, is how can you safeguard against theft of company equi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pment and knowledge during a trade show exhibit?

According to Karla Krause-Miller, Director, Cappa and Graham, Inc., the event planning company in San Francisco and Silicon Valley, it starts

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with the security guards who are hired to check trade show attendance. They are busy making sure that all visitors are legitimate and have the proper badges. The guards do not have the resp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nsibility of insuring that your equipment is safe. You must be aware that it is up to you to protect against any trade show booth theft. With that in mind, there are certain rules and preca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

utions one must take at the trade show exhibit hall in order to insure your trade show booth is secure.

The first rule is to keep your valuables either locked away or in your line of vision

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t all times. This goes for purses, briefcases, cell phones, laptops, company manuals, price lists, and anything that may be of interest to your competitors. Theft happens extremely fast. You

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

need to keep your eyes focused on protecting your vulnerable assets at your trade show display.

Be aware that anything you leave in your trade show exhibit after the show is also at risk for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

theft. Never leave valuables or any confidential company items lying around your trade show booth after hours. Be sure to detach all plugs and movable connections to your trade show booth d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

monstration equipment, such as a keyboard, mouse, floppy drive, monitor, etc. Take these items to your hotel room to keep them safe overnight.

Never count one hundred percent on your trade

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

how booth lock box. It is ok to lock up large pieces of equipment that can’t be easily moved and have them stored overnight at your trade show booth, but whenever possible, remove valuables

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

from the trade show booth counter lock box at night. There is standardized keying that can unlock most pedestals where demonstration supplies are stored. That’s a big help when you lose yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r key, but can be a liability if someone else has access with a key copy.

Use laptops that have only demonstration software on them. Be sure that none of your sensitive corporate informatio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is stored on the hard drive.

Beware of security issues beyond the trade show exhibit floor-- from hotels to meeting rooms and places where visitors meet. Use the hotel safe deposit box fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r jewelry and cash, not the one in your individual room.

Before you go to an out-of-town convention, check online for travel alerts so you can better prepare and know what precautions to tak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. When you get to your hotel, ask the front desk about how safe the neighborhood is and what places to avoid.

When you leave your room later in the day, you many want to put a “Do Not Distu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

b” sign on your door to detract intruders from breaking in.

Be ever vigilant in keeping your trade show assets protected. If you do, you can have a worry-free trade show experience—whether

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it be the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Conv

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ntion Center.

By taking steps to insure against theft, you can better enjoy a trouble-free networking and sales experience with the hundreds of industry visitors to the trade show exhibition

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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