Main Subject - Business

Conjecture: When it comes to your clients, your marketing and your business – are you just guessing?

If you DON’T want to be successful in business, here are four strategies that can’t fail:

Make sure you ask everyone but your actual

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

clients for feedback on your marketing efforts, be sure to include people that don’t understand your business or your clients.

Instead of testing, testing and testing again, just guess what your clients will respond to in your adver

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tising and promotions. Conjecture is the best way to launch a new idea.

Instead of querying a good cross section of your clients, save time and only ask one client what she/he thinks about your marketing efforts and go with what t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hey say.

Take the “measure once and cut five times approach”. If you’re not sure an advertisement or new brochure will work, and you haven’t tested it first, don’t worry about it – just hire an artist to quickly put it together and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

just see if it works.

Okay, I know that’s a lot of sarcasm, but you’d be amazed at how often companies run their business like this –like a butterfly in the wind. If you run your business this way don’t feel badly, you’ve got company, most business

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

owners do the same. I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the famil

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y pet. Or owners just plain guess on what will work best, they figure they know their customers better than the customers know themselves – big mistake. In the end, many business owners neglect the one group that matters more than any other – their clien

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ts. Yes, the people that actually buy from the business, the very lifeblood of the business are often ignored. If you run a small business, do you do this as well?

Always, always, always ask your ideal clients (your best ones) what they think ab

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out your marketing projects before you invest money on them. Successful owners know they have to avoid guessing and they steer clear of asking the family gerbil. The key is to ask the very people that buy from you – your customers. Even if they t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ell you they don’t like it, getting negative customer feedback will most likely saved yourself a considerable amount of money that you might have otherwise thrown away on a hunch. Seek after customer feedback as if it were gold, because in truth it is.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
strong> A business owner that doesn’t having a finger on the pulse of her/his clients is like a ship without a rudder. If you’re too busy or can’t afford to gather this information, don’t worry about it, odds are you won’t be in business for long.

Sound Advice F
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
or Smart Business Owners:

Identify who your ideal client is. Who do you like to work with? Who likes working with you? If you aren’t sure how to analyze this and need help – hire someone who can help you, it’s worth
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
the investment. Remember that your goal is to identify who you like working with and tailor your marketing to attract more of those types of people! That’s what effective marketing and design does - think of phrase, “You catch more bees wi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
th honey than vinegar”. Good marketers and designers provide you with more honey!

Learn everything you can about your ideal customers. If you don’t have the time or expertise, again, hire someone to do it for you. To be succ
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
essful, first identify your ideal clients, then tailor your marketing, advertising and design to get more of those clients. You should know EVERYTHING you can about your ideal client

Stop guessing what your customers think
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and want, it cripples your sales and bottom line. Most businesses guess – you don’t want to be in that group.

If you’re going to guess, rely on conjecture not test or not really understand your ideal clients when it comes to your marketin
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
g – understand that you’re losing sales and not nearly getting the most out of your investment. Most businesses don’t invest any time or money into this area and just live with the random clients they get – whether they are good clien
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ts or not.

Before you have any web or graphic designer create anything for you: test it, make sure you have a clear target, clear objective and it makes good financial sense to move forward, if you’re not sure if it’s a g
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ood financial risk, email me to receive additional advice and direction in my special insiders report "Go or Don’t Go, How to Know When to Move Forward with a Design Project".

To get the most out of your marketing and design inve
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
stment, avoid guessing, and always hire business savvy designers who take the time to understand your clients, and design marketing collateral that is tailored towards addressing your client’s: needs, problems, likes, education level, etc.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - When It Comes to Your Clients, Your Marketing, and Your Business – are You Just Guessing?

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