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Main Subject - Marketing on One Foot
There is a story about an impatient young man who went to visit an old s According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product cholar. He demanded the the old man tell him everything he needed to kno ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in w about the bible standing on one foot. The old man smiled, stood on on lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. e foot and said, "Do unto others, as you would have them do unto you! Al here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe l the rest is commentary" Say Less ... Listen More Wh d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro at Would You Say? If that same impatient young man came to your bu ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc siness, could you meet his challenge? Could you boil down the descriptio easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi n of your business to a simple message, deliverable standing on one foot nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ? Try This Next Time The next time someone at a networking even and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ t asks "What do you do?" Treat the listener like an impatient young man. ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi Avoid a long, detailed description of your products and services. Inst ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ead, give a brief, but compelling description that leaves the listener w dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod anting more ... and watch what happens! Refine your sound bite by re cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin fining your target ... What to Say? If you have caught thei tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen r attention, the listener will ask a follow up question. Keep your respo t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel nse short as well. The goal is not to be vague, but to provide informati ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust on in manageable bites for the listener. Think of a networking conversa y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products tion like a tennis match. Your goal is to make contact with the ball and . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de knock it back over the net. Remember to ask questions about their busin elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ess as well. More about brief intros and other marketing tips... tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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