Main Subject - Business

Restarting my business this year meant looking again at my marketing, which if I'm hone

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st, was pretty abysmal before.

Having decided to really go for it I have been putting

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ogether email campaigns, blogging, and networking online, and have started going to off

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ine networking events too.

If only all these things produced instant results, but as y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou probably know, you need to be in it for the long haul. It's not all doom and gloom t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ough as meetings I had months ago are beginning to bear fruit.

So what's working best

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t the moment?

Offline networking is probably working the best, but the emails and blog

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s have also generated either interest from people I know, more traffic to my website, w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ich is good as I'm selling online programmes, and general enquiries about my blog. All

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ood stuff.

One of my goals since starting, is to collaborate with others to strengthen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my services, and networking has definitely helped with this. Not just being at events b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ut following up after. And don't worry if you don't like making phone calls either as I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve found emails have worked really well.

So, the things that I have learnt so far are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ONE - You need to be in marketing for the long haul.

TWO - Going to networking events

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and following up is really important and pays dividends.

THREE - Collaboration can bri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g a new dimension to your business.

FOUR – Using technology as part of your marketing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ampaign is really useful and is becoming more and more important, but it can’t do every

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

thing to promote you if you’re selling an intangible product, which is why networking i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

so valuable when you’re selling yourself.

FIVE - it might be good to forget about bei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g a Coach and run a marketing business instead!!!! ...............Only kidding………Really

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Marketing - Networking and Collaboration

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