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Main Subject - Exhibiting Internationally: Understanding the Differences When Exhibiting Abroad
Promoting your product or service at an International exhibition can be a great way to get visibility in foreign markets. You may
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
have decided to exhibit at an exhibition abroad in a city such as Barcelona, Rome or Helsinki, and you may be wondering if there i
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
anything you need to do differently from the exhibitions you have exhibited at before. So what things specifically should you tak
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e on board as you prepare to exhibit abroad?
- Change or print promotional materials i.e. brochures to ones that can be understoo
- Change or print promotional materials i.e. brochures to ones that can be understoo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
in the native language. Avoid using abbreviations where possible and try to make the message clear across cultural barriers.
- L
- L
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
earn to be patient. If you are exhibiting in Italy for example, people do not like to be rushed and they do not take to the Britis
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
way of pressure selling.
- Ensure you research and understand the cultural difference of the country you are going to, in terms
- Ensure you research and understand the cultural difference of the country you are going to, in terms
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
of marketing. Will your target age group be different for example in Spain?
- Do not forget about the simple things i.e. differen
- Do not forget about the simple things i.e. differen
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e in power sockets etc. If you are doing a presenation using a laptop, you might find yourself embarassed if your battery goes dea
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d and you do not have the correct plug to power the laptop back up.
- Business cards can act as a good tool. Make sure that your
- Business cards can act as a good tool. Make sure that your
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ompany name, position and contact details are clearly understandable to anyone from abroad. You may perhaps want to also them with
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
text printed in the native language of the country you are exhibiting in.
- Ensure that you understand the local customs and thu
- Ensure that you understand the local customs and thu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
avoid embarassing problems which could reflect badly on your company. The clothing that you wear for example, will need to be app
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
roiate culturally in certain countries.
In addition to the ideas above, if you exhibiting in some countries, then a lot of the bu
In addition to the ideas above, if you exhibiting in some countries, then a lot of the bu
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
iness transactions and networking, occurs socially after the event, just as much as it occurs at the exhibition event itself. In S
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
outh Korea for example, business culture is very different from in a country such as the UK or Ireland. A lot of Korean business t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
kes place over food and then over several drinks of beck-se-je or other Korean favourites. The idea traditionally, similar to Chin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ese business, is that when you are drunk with someone, you will see their true personality and thus, learn if you can trust them.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
orean and Chinese companies sometimes hire professional drinkers and give them professional titles, and these employees then enter
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tain the visitors. If you can drink and you want to exhibit and network for business in Korea, you might have an entertaining time
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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