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All things considered, word of mouth is still the most important means of marketing any product or service. Word of mouth is created

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

by getting your product or service in the hands of people who will appreciate it and will talk to friends and associates about it.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The best way to get people talking is to give your product or service to key individuals — talk-show hosts, columnists, celebrities

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, and chat-line addicts — who are going to mention it to many people, who will mention it to even more people.

With the right produ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct or service, the more you give away, the more you end up selling. I have now spent approximately $40,000 giving away over 12,000 c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

opies of my books. There is no doubt in my mind that this has played a big part in helping me to sell hundreds of thousands of my bo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oks.

But let me not dwell on my own case because I have one that is much better. A few years ago, Marlo Morgan self-published a boo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

k called Mutant Message Down Under. Three years later, Morgan had sold 270,000 copies.

This is a remarkable figure for any s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elf-published book, but the most extraordinary fact was Morgan had given away over 90,000 copies of her book in three years. She don

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ated the copies to prisons, women’s shelters, and other institutions.

Giving away almost one hundred copies each day for three year

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

straight is not something even major publishers would consider, but it paid off for Morgan. Her impressive sales were a result of t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he word-of-mouth advertising generated from the copies she gave away. Better still, when the book finally came to the attention of H

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arperCollins, the publisher paid Morgan a $1.7 million advance to take over publication of Mutant Message Down Under.

Giving

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

away your product or service for free may seem like a silly way to try to make a living. There is no better way to create word of m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

outh, however, as Marlo Morgan proved. Many people end up buying your product or service after hearing about it from someone. The ke

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y is to give your product to the influencers of this world. By influencers, I mean the “big mouths” of this world who know a lot of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

other influential people and will recommend your book to everyone they talk to.

If you can’t get word-of-mouth advertising happenin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g after giving a lot of your product away, likely your product is not distinctive enough. Do whatever it takes to make your product

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more distinctive. The subsequent word-of-mouth marketing from giving a lot of it away will do wonders for your bottom line.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

NOTE: This article is adapted from the book Real Success Without a Real Job (Ten Speed Press) by Ernie J. Zelinski

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Coin counters are machines, sometimes manual, sometimes battery operated and sometimes electrical which sort, count and sometimes wrap hard currency. Coin counters are useful at home for sorting loose change into bankable money.

Blank business cards can be a valuable asset to any business or individual. Even though most companies order their business cards from a card company that also prints them, it can also be very beneficial to order a supply of blank business cards for your use.

Ever wonder how nice it would be to be able to make a ton of money with out putting much effort into getting it. It would be so great that everyone would do it. Making money takes time. No matter how the money is coming in, it wont be a lot instantly. Just remember that success is like wine, it takes time to be great.

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