Main Subject - Business

Question: Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?

Answer

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

: Yes. It makes better sense logistically and economically to rent a trade show display in a foreign country where it will be exhibited. Why? For starters, the savings on round trip internatio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al shipping and handling charges are substantial.

Also, it turns out that each country has a distinct set of trade show requirements due to the unique characteristics of that nation’s business st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

les. For instance, with storage space at a premium in Japan, it is common for the custom trade show booth to appear in only one trade show. In Japan, the trade show booth is often destroyed afte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r the trade show, thereby eliminating the need for storage space. When exhibiting in other countries, this “build and burn” trade show booth concept is common because the exhibitor is often unwil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing to store a trade show exhibit or have it shipped back to their country. Consequently, lesser grade materials are used on the one-time trade show display since the trade show booth will not be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

used again.

In Europe, trade show booths with fully functioning kitchens, dishwashers, four burner stoves, and full size refrigerators are customary at trade shows. This is due to the business cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lture of Europeans who expect hospitality in their trade show display arenas, according to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer kno

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n as The Booth Mom®. She says that the overseas exhibitor often hires local students to pick up the food, cook and serve it at the trade show. And, at a bare minimum at the American trade show b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oth in Europe, coffee, cookies and carbonated and plain water need to be served in order to comply with the unwritten hospitality code of European countries.

Adams advises that the U.S. trade sho

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

exhibitor needs to plan well in advance if they want to exhibit overseas. The American exhibitor needs to consider extra time for customs clearance, shipping, working in the metric system (rathe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r than inches and feet), different time zones, language barriers and currency exchange rates. If you want to avoid fluctuations in price, Adams suggests locking in the amount of the trade show re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tal exhibit costs by paying in advance.

One of the biggest problems in international exhibiting is the lack of understanding the language, cites Adams. Be aware that some trade shows require all

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

written materials and signage to be printed in the official language of the show. When you have translation work done, make sure that your words and meanings are translated correctly both into th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e official language as well as when the words are translated back into English. Make sure nothing is lost in translation, and that you properly convey what you mean to say.

Take into account the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

difference in trade show budgeting for Europe vs. U.S. In Europe, the trade show costs of shipping, material handling and exhibit set-up up are customarily handled by the European trade show exhi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it house. It is just the opposite in the U.S., where each service provider is a different entity – from separate freight companies, drayage, installation and dismantling labor, etc.

The flip sid

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is true when European or Asian exhibitors plan to exhibit in a U.S. trade show. They are confronted with a confusing array of new standards. The American trade show exhibit house, therefore, mu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t act as an ambassador to help the overseas exhibitor learn the business model of U.S. trade show exhibiting. This applies whether the exhibit is at the McCormick Convention Center in Chicago, th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center, the San Jose McEnery Convention Center or other exhibit centers throughout the country

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/27235/mainsubjects-Its-a-Different-Game-for-Trade-Show-Exhibitors-Overseas.html">It's a Different Game for Trade Show Exhibitors Overseas</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/27235/mainsubjects-Its-a-Different-Game-for-Trade-Show-Exhibitors-Overseas.html]It's a Different Game for Trade Show Exhibitors Overseas[/url]

With no established protocol to follow you have to create from the ground up. A critical thinker looks at every system, every process, and every procedure as if they were being done for the first time. This creates an opportunity for innovation with every action you take. This opportunity for innovation is what will yield an atmosphere of constant improvement that makes you competitive in today's dynamic and volatile market.

How do businesses cut the paper chase in their accounts departments and gain control of the payment cycle? Bob Goodwin, Director of specialist Digital Vision explains how automating the AP function pays off

What I have found is that most small business owners watch their cash like a hawk and they protect it with their life but they still need new clients. They have heard of Customer Relationship Management (CRM) and Sales Force Automation (SFA), but it is difficult to figure out what will work for you. I explain how to tell what to look for and provide 12 important questions that you can ask any company to figure out who can help you or not. It's amazing how many companies can talk a good game, but remarkably, there are few that actually deliver results which is what the small business needs. The bottom line for small business owners is to generate more revenue coming in than going out. This takes an affordable process that will increase the number of leads, referrals and more sales.

Tags

Links

Main Subject - It's a Different Game for Trade Show Exhibitors Overseas

Related Articles: