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  • Main Subject - It's All Marketing! The Sneaker Wars

    For the past 40 years of my life, I've been involved with basketball in one way or another. First as a migh
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ty mite player, as a 10-year-old. And progressing through the ranks, as a player, coach, referee and specta
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    or.

    As a youngster, there were only two manufacturers of sneakers that could be worn for basketball. The t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    o manufacturers were PF Flyers and Chuck Taylor Converse. If you were really a player, you bought the Chuck
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    Taylor Converse. Or Chucks as we used to call them. And there were only two colors. Black or white. And t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    o styles. High tops or low cut.

    If you really wanted to get fancy,you took the white laces out of your shoe
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    and replaced them with different colored laces to match your school colors. So your parents ended up payin
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    $9.99 for sneakers(plus $1 for the laces). In the late 1970's, there weren't any retail stores specializin
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    in sneakers and footwear. We bought our sneakers at the local Army Navy Store.

    I'm not suggesting that we
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    go back to those days. But I think it is absolutely outrageous that parents are paying $100 - $200 for the
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    atest sneaker. Sneakers endorsed by the great NBA players like Kobe Bryant, Alan Iverson, Tracy McGrady, e
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    c.

    With foreign suppliers headquarted in Asian countries, the raw cost(labor & material) for making those s
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    eakers is probably not much different today than when they manufactured Converse back in the seventies. So
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    how do sneakers sell for $100 and up? The answer - it's all in the marketing and endorsement fees. Just
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ure greed.

    Now with Stephon Marbury coming out with his new sneakers that has all changed. The star guard
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    for the New York Knicks has designed and is marketing the Starbury One. Guess what the price for the sneake
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s are?

    $14.98. That's right... 2 cents less than $15.00. And Stephon will be wearing his own sneakers w
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ile playing this coming season. I think that is awesome. I know many are applauding Stephon for his effor
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    s. Already the sneaker has been flying off the shelves. The Starbury One is an instant success. And hope
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ully some of the other players will follow suit. Way to go Stephon. Your sneakers are a slam dunk success


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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