Tags |
|
|
Main Subject - How to Manage Your Graphic Designer to Get Great Design for Your Nonprofit
Nothing is as compelling as managing the design, of a printed piece or web look for your organization, service or campaign. It's easy to get swept away envisioning the impact it will have on your target audiences. And the creative adventure of bringing that piece, or web design, to life, is usually a welcome change from stra
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tegic and administrative work.
However, the excitement often fades when you dive into the process of finding, hiring, and managing a designer or design team. Let's be honest. It's challenging to manage a designer's creativity into a design take that meets your organization's needs can be challenging. You definitely want to
However, the excitement often fades when you dive into the process of finding, hiring, and managing a designer or design team. Let's be honest. It's challenging to manage a designer's creativity into a design take that meets your organization's needs can be challenging. You definitely want to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
give the designer the opportunity to channel her creative genius into something powerful. On the other hand, you want to ensure that she translates your marketing concept into something that speaks to your audiences and motivates advocacy, donations, registration, inquiries, or whatever call to action you need.
I've run up
I've run up
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
against this challenge time and again, first as an in-house marketing director in several publishing houses, and at the Foundation Center, and most recently as the marketing firm point person for nonprofit and foundation clients. Over the years, I've devised a few strategies that ensure that the design process goes smoothly.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
And they really work.
I advise you to take these five steps. When you do, you'll generate the design results that make the greatest impact for your organization:
Step One: Take your time to find the RIGHT designer.
NOTE: Take this step immediately, not when you're in desperate need of a designer.
I have,
I advise you to take these five steps. When you do, you'll generate the design results that make the greatest impact for your organization:
Step One: Take your time to find the RIGHT designer.
NOTE: Take this step immediately, not when you're in desperate need of a designer.
I have,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
over the years, developed a stable of about seven good designers. They are all the RIGHT designer, but not one of them is the right designer for every single design project.
The question is how do you find your stable of RIGHT designers? You're likely to need relationships with three or four designers. The number depends o
The question is how do you find your stable of RIGHT designers? You're likely to need relationships with three or four designers. The number depends o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n the volume of design work, the range of looks you're trying to achieve, and the diversity of materials and online projects to be designed. My situation is unique. Because I work with many clients with diverse needs, I require more of a range of design skills and price points than would any single nonprofit or foundation.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Here's how to find your designers:
Step Two: Gather favorite design samples Keep a folder of favorites, printed materials you identify as good design in the same range as your organization's image or the image you want to establish. Bookmark website designs in the same way.
Make sure that some of your pic
Step Two: Gather favorite design samples Keep a folder of favorites, printed materials you identify as good design in the same range as your organization's image or the image you want to establish. Bookmark website designs in the same way.
Make sure that some of your pic
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s are produced by nonprofits and foundations.
Step Three: Compile your list of prospective designers Contact communications colleagues (make sure you like their design sensibility first, judging by their products) and ask for designer recommendations. Get basic information on pricing, work style, and clien
Step Three: Compile your list of prospective designers Contact communications colleagues (make sure you like their design sensibility first, judging by their products) and ask for designer recommendations. Get basic information on pricing, work style, and clien
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t base.
Contact the communications director at those organizations who produced the print materials or websites you've tagged. Start by contacting the folks at organizations closest to yours in focus and/or budget. It's most likely, but not a definite, that their designers are the best fit.
Step Four: Hone
Contact the communications director at those organizations who produced the print materials or websites you've tagged. Start by contacting the folks at organizations closest to yours in focus and/or budget. It's most likely, but not a definite, that their designers are the best fit.
Step Four: Hone
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your list to the top three or four by interviewing ten to twelve designers Contact the top ten to twelve before you have a design project ready to go. At that point, you won't want to waste a minute in getting design estimates in.
Here are some of the questions I ask prospective designers:
Here are some of the questions I ask prospective designers:
- How long have you been
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
designing? With this firm/working freelance? Have you worked with nonprofit organizations? If so, who are some of your clients? How did you get into design work for nonprofits? Do you design for print and online media? Could you show me a few samples of what you consider to be your strongest desi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
n projects? What is the average size (dollar-wise) of your design projects? Take me through the design process for a brochure? How about an annual report? Do you have references I can call? Will you personally be designing our work, and be my point person? (for non-solo designers) These
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
are the quirks you'll face in designing for our nonprofit (explain any, from the Executive Director thinking she's a designer--and putting her stamp on every piece--to a boss who always changes his mind completely on what a piece should feature when he sees a design concept)While reviewing past work is a very import
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ant consideration, be sure you also spend some time talking to their clients to find out more about their design process, working styles, and the results of the project.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng design job
A creative brief is the most effective way to get everyone (your colleagues and the design team) started with a common understanding of what needs to be accomplished. An effective creative brief gives the designer direction and provides your team with benchmarks against which to evaluate design concepts.
Spen
A creative brief is the most effective way to get everyone (your colleagues and the design team) started with a common understanding of what needs to be accomplished. An effective creative brief gives the designer direction and provides your team with benchmarks against which to evaluate design concepts.
Spen
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ing the time to complete a thorough creative brief will save you a lot of time up front, and ensure that you get the design product you envisioned.
In two pages at most, your brief should:
In two pages at most, your brief should:
- Define the project and its objectives
- List, characterize and prioritize audiences
- Present Unique Selling P
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
roposition(USP), one sentence about what makes the organization, program or service unique List top features and/or facts about the program, service or organization, and its value to audiences Detail tone or image Specify budget and time frame Outline internal review and approval proce
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ss
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
be more effective than ever in engaging and spurring recognition from your target audiences.
Start right now by diving into the stacks in your office. It's likely that, when you do, you'll find some great design samples that will lead you to more effective (and maybe even less expensive) graphic design for your organization
Start right now by diving into the stacks in your office. It's likely that, when you do, you'll find some great design samples that will lead you to more effective (and maybe even less expensive) graphic design for your organization
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/27227/mainsubjects-How-to-Manage-Your-Graphic-Designer-to-Get-Great-Design-for-Your-Nonprofit.html">How to Manage Your Graphic Designer to Get Great Design for Your Nonprofit</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/27227/mainsubjects-How-to-Manage-Your-Graphic-Designer-to-Get-Great-Design-for-Your-Nonprofit.html]How to Manage Your Graphic Designer to Get Great Design for Your Nonprofit[/url]
Related Articles:
Retail Packaging Update - How Innovative Flexible Packaging Designs Can Get Your Bottom Line In Sha
Advergaming - What It Is, and Why It Could Make You Serious Money
Key Elements For A Successful Marketing Plan
Bookmark it:
|