Main Subject - Business

Your marketing strategy can make or break your photography business, whether it is home or studio based. Do you feel lost when it comes to marketing your photography business? Don’t despair! You can do it!

First of all, let me say this. If you are at all

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

shy about advertising your business, or feel funny talking about yourself, you are going to have to get over it. You’ve got to get out there and seize opportunity! Believe in yourself and your talents!

Two Basic Types of Marketing: Push and Pull

Push Mark

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ting is direct contact with a specific and targeted audience. An example of this would be mailing out a postcard to a specific demographic based mailing list. You are more or less “pushing” your advertisement at prequalified, targeted buyers. Another exampl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of this would be leaving your business cards at a wedding boutique if you are a wedding photographer. Setting up a booth at a baby fair is a great example of push marketing if you are a baby portrait photographer.

Pull Marketing is using a broader mass-mark

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ting approach such as television commercials and print ads. Your potential clients are “pulled in” by your advertisement. When doing pull marketing, you can start out small by placing an ad in a local publication, such as a small newspaper. Radio ads are an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ther good option, but can be more expensive.

The “No-Brainers”

When marketing your photography business, there are some things that you simply must have and must do.

The first “no brainer” is getting a photography business website. Your goal here is to hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e a classy, sophisticated, expensive look. A home-made website full of ads just won’t cut it and will not get you the kind of clientele that you desire. At the very least, your website should have a gallery of your best work, your contact information, and in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ormation on the type of photography work that you do. A little personal information about you is helpful as well, as it allows people to feel comfortable and more at ease about you and your photography business.

Another thing you are going to need right away

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are quality business cards. These are becoming less expensive all the time and are easy to order from many different online companies. You should use one of your best images on the card, along with your phone number, email address, and website. My advice wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld be to keep it simple – you don’t want to overwhelm anyone with too much information. You may even want to have several different business cards: One with a wedding image, one with a baby portrait image, one with a senior image, etc. This would allow you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o more closely target your audience.

Thirdly, you are going to need a portfolio and some samples of your best work for display. Your portfolio serves potential clients that contact you for more information or for a consultation. Your samples serve to get at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tention and advertise for your photography business. When thinking about possible places to display your samples, consider the type of photography you do. Wedding photographers want to display at wedding dress boutiques, florist shops, tuxedo rental shops, b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keries, party supply stores, etc. Family photographers would want to display in children’s boutiques, doctor’s offices, family-friendly restaurants, etc. The best thing to do is to get out there and start establishing relationships with business owners. Sho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

them your work and ask for display space. Make sure to stress what’s “in it for them” by offering free photo work or by recommending their businesses to your clients.

Get Them Talking

One of the best things you can do is to create “word of mouth” advertisi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g for your photography business. There are several ways to do this:

-Always go the extra mile for your client. Include a little something unexpected with an order.

-Give bonuses for referrals. For example, if Client A recommends you to Client B, Client A

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eceives a free 8x10 or whatever you decide.

-Don’t be afraid to give something away! Give all of your friends and/or family a free session with a few free prints. They will show off the photos and recommend you to others.

Watch for Local Events

Local brid

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al fairs and baby fairs are taking place all the time. Be aware of these events and make sure to sign up as a vendor! It usually isn’t very expensive, and it is a great way to get your name out there and show your samples off. Whatever you do, have some sor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of “address capture” mechanism (like a free drawing) so you have contact info for everyone who enters. Use this contact info to send postcards or emails at a later date.

Also, local organizations are always needing prizes to give away. Offer free sessions

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd a small package. It creates free advertising for you, plus more word of mouth.

Limit your Availability (or pretend to be limited!)

You heard right! Use phrases such as these in your advertising:

-Sessions are limited. Please call now to reserve your s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ot (or to be put on a waiting list).

-(Your Business Name Here) only offers ____ sessions per month. Please call today to reserve your time.

-We are currently booked up for the month of ________. Please call today to be put on the waiting/cancellation list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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