Main Subject - Business

So many folks go to business school and just fall in love with marketing and I cannot blame them

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, as I have had a blast marketing for my companies although most of what I learned I learned the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hard way, a different sort of school; yes you guessed: The School of Hard Knocks. Ah, so you to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o have had some of those ruthless classes and hardcore hits and lessons? Well, we share a common

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bond it appears? It would have been nice to learn it the easy way, but something tells me I mig

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ht just have learned it slightly better.

Many real entrepreneurs will say that most MBA fresh o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ut of school kids cannot market their way out of a paper bag and without taking anything away fr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

om our American Business Schools some of the best in the World, I must say I do somewhat agree w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ith those comments, pretty funny, actually. And mind you I am not attempting to laugh at someone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

else’s expense, rather the absurdity and the ego of some of these out of school folks is a litt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le troubling and definitely problematic.

In the market place when I was running the company, be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fore I retired and do realize that’ it is my money on the line I only care about one thing; WINN

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ING. And I must also say that there are issues with today’s Marketing MBA graduates so, I agree

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with such comments and I have given many speeches at so many colleges and the folks just have no

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clue about marketing ANYTHING.

But lets not just pick on the college grads as it takes a lot t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o get those degrees and those kids are not stupid people, many of them have the finest genetics

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

around and have gotten the best education money can by. However the winner in free markets goes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to those who truly understand the game and you can study it all you want, but until you are on t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he real battlefield and it is your real money, well all bets are off and that little piece of pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

per (diploma) is of little value unless it is a big fat check on the back. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Marketing Real World VS Real Marketing Degree; Who Will Win the Market?

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