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Main Subject - Downsize the Company and Start with the... Marketing Dept?
Often when executive management teams look at downsizing they see big numbers of costs in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
some departments, with no profit to offset them. Often the marketing department responsibl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
for all sales is like this; it shows up as costs, while the sales department shows up as
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ales minus costs. Many times marketing is in charge of branding, which is so hard to place
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a real number on, as it is all Blue Sky and Corporate Goodwill.
Downsizing the marketing
Downsizing the marketing
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
department first is kind of funny thing that happens sometimes in Corporate America and ye
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
it is unfortunately a problem too. Yes, well leave it to the linear thinking Chain Saw Al
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s of the world. Come in there and cut costs, anywhere you see them. Of course we all know
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hat ripping the guts out of a company can cause all sorts of chaos and losses in organizat
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ional capital, which is something else that is often hard to read on a Corporate Balance S
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eet too.
You know it is funny how easy it is to run circles around them MBA marketeers or
You know it is funny how easy it is to run circles around them MBA marketeers or
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
some times when their egoes get in the way The Mouseketeers? Perhaps you are a small busin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ss person and you have noticed how easy it is to out market the Corporate Marketing Depart
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ments of your competition with endless money to spend? Do you think this is why corporate
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
merica wants to cut out the fat? Maybe they see the same thing too, as more and more peopl
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
are going online to buy things and such.
If you are a small business person then perhaps
If you are a small business person then perhaps
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you have read some similar books on marketing, although I am most certain all my marketing
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
experience came from actually doing rather than reading it. Either way suffice it to say
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hat you can beat the big boys in marketing in your small business no problem, as it is obv
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ous they do not value marketing or even understand how it works. Consider all this in 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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