Main Subject - Business

Tech companies, it’s true: your customers care. They care about how you treat them and about what you’re doing to help them. They care about working smarter with you. They even care how o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ther customers are using your products and services. But especially, they care about you, because they depend on you. In many cases, their businesses won’t run nearly as well—or at all—wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hout your product.

More than any other kind of organization, a technology company—especially those that make custom software—must forge strong relationships with its customers. There’s n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

better way—in addition, of course, to making sure your product fills their needs and it works—to strengthen your customer relations than providing a content-rich newsletter on a regular

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

schedule. Here are the top 5 ways you and your customers benefit:

1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ny businesses never face:

ongoing R&D
beta testing
new releases
users group meetings
ongoing support
translating tech-talk for non-techie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Each of these is a touchstone for you to show your customers you care. A newsletter helps by keeping customers informed (explaining how a new release will make their lives e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

asier, showing the benefits of attending users' meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.)

2. Offer s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

curity. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iness. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ecure about you.

Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

heir desks makes customers feel you’re in this with them for the long run.

3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

There’s a sense of shared purpose and the “in-group” feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about what’s going on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ith their software product.

4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)

5. Improve sales.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

care about your customers, you’re in it for the long run, and your customers love you, so you must be good.

Happy, secure customers who feel good about you. If a newsletter can give you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one today, or revamp the one you’ve got if it’s not doing the job

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ways to make money in a forum. More and more Money Makers are flooding to join the money forum everyday. Obviously they have vision and see something beneficial to them. There are certainly many ways to make money in a forum. Here are some method proven to be useful.

No, you really don't need a logo for your business; a logo is definitely not a must-have for your business if you don't care for your customers to remember you. Eh! What did you say? You want your business to grow? You want your customers to remember you and come back? Well, my friend, if you are thinking any of these, you definitely NEED a LOGO.

Building consensus is good. Following an increasingly pop business culture is not. Consensus is usually better regarded as a decision that all can live with and support. Steps in a consensus process include:

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