Main Subject - Business

For those of you not familiar with Google Sitemap, it's a new tool released by Google early 2006. Google Sitemap allows website owners to submit a list of all s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite pages, helping Google make sure every single page is indexed.

Why should you care every single page of your site is indexed?

Imagine for example a website

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

selling T-Shirts has 20 pages. The front page of the site includes images and links to the various T-Shirts sold on the site. A certain page burried under 3 links, promotes a un

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

que Hawaiian T-Shirt that is on sale for the month.

Depending on your site popularity (number of inbound links), Google may or may not index all 20 pages of your site. We often

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

see cases, particularly with new sites, where Google only indexes a portion of the website.

This means that it is possible Google may decide to index 18 pages of our T-Shirt w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bsite, leaving our Hawaiian T-Shirt page outside of Google's search index.

Users searching for these products on www.google.com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

/a> will not be presented with your site as a target destination. You lose money.

Google Sitemap to the Rescue

Google Sitemap (easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/webmasters/sitemaps" target="_blank">https://www.google.com/webmasters/sitemaps) solves this problem by letting webmasters submit all pages to ensure the Googlebot indexes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

very single page of your site.

Google will still be crawling your site regularly, however submitting a sitemap helps to make sure no burried pages are missed.

Is it wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th submitting a sitemap?

Search engine forums are filled with discussions about Google Sitemap, with some users reporting absolutely no difference (in number of pages

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ndexed) after submitting sitemaps, while other users are claiming the opposite.

To make sense of it all, so that we can provide better service to clients, I've decided to run a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

small experiment, putting Google Sitemap to the test.

I picked four client websites, in similar niches, all brand new sites with zero SEO visibility. We completed our on-site

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

EO optimization for al four sites. Two of the four websites were submitted to Google Sitemap.

60 Days later - Analysis of GoogleSitemap results

60 days after

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

unning our experiment, leaving all four sites untouched with absolutely no off-site SEO optimization, the results came in - All sites scored a similar PageRank (1/10) and simila

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r Alexa traffic ratings, the two sites submitted to Google Sitemap had every single page indexed by www.google.com, while th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

two other sites got only 2 out of 30 pages indexed on Google.

The conclusion?

While submitting a sitemap to Google is not going to improve your search engine ranking, it's de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

initely going to ensure every single page of your site is indexed. And having every single page of your site indexed by Google means more customers are going to find your produc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts and services online.

Google is the first search engine to launch this initiative, however - Google's sitemap is an "open standard" and more search engines are expected to ad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pt a similar system.

To get started - point your browser to https://www.google.com/webmasters/sitemaps

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

claim your site as the owner and start submitting your sitemap to Google regularly.

If you need help, contact an Internet Marketing company for assistance with setting this up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/27171/mainsubjects-Google-Sitemap--Is-It-Worth-The-Hassle--Yes.html">Google Sitemap - Is It Worth The Hassle - Yes</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/27171/mainsubjects-Google-Sitemap--Is-It-Worth-The-Hassle--Yes.html]Google Sitemap - Is It Worth The Hassle - Yes[/url]

The old and standard business administration concepts included in any current MBA program are very important, but today the companies are very different.

The true irony of writing a Super Bowl ad, or spot, is how little writing is actually required. While many people won't even attempt to win this years' NFL Write A Super Bowl Ad Contest fearing the need to write, they don't realize that NOT being able to write may actually serve them much better. Curious?

Great leaders use relationship secret. What is a secret shared by fantastic leaders and also great spouses and life partners? Find out in this article.

Tags

Links

Main Subject - Google Sitemap - Is It Worth The Hassle - Yes

Related Articles: