Main Subject - Business

Need more ideas to give your marketing efforts a shot in the arm? Here are some ideas to get your marketing efforts moving forward:

Develop “free samples” of your service. Usu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally the best samples are written or recorded information. Write a tip sheet or a short list of frequently asked questions (FAQs). Record a speech you give to a local organization.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

>Improve your existing advertising by writing ten new headlines for your newspaper or Yellow Page ads. Test these new headlines against your existing headlines in small classified ads.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Measure the results and let the winner be the headline the next time you run a larger ad in the Yellow Pages or newspaper.

Host a wine tasting or open house in your place of busines

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Invite several potential clients and prepare a short talk on a topic of interest to them. Use the tip sheets or free samples you prepared above to give to each attendee.

Request

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

testimonials from your best clients.

Volunteer yourself and your employees to assist in a charitable cause. For example, your team could man the phones at the next public radio or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

television membership drive or help other organizations with fund raising.

Join a new group. Select organizations that allow you to get involved and meet potential clients or netwo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

king contacts.

Find a non-competing business that serves the same client base as you. Approach this business about forming an alliance and sharing referrals.

Sponsor a talk an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

invite a visiting expert on a topic of interest to your potential clients. Send out invitations and press releases to alert the media.

Get in touch with ex-clients who no longer d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

business with you. Find out how you can help them and get their suggestions about how to improve your services.

Sponsor a children’s club or sports team.

Give an award for th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

“Best of ___.” Use this award as a way to attract publicity.

Create a profile of your ideal client. Then determine what groups these ideal clients are members of or what speciali

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

zed publications they read.

Find an online discussion group. www.boardtracker.com is a search engine that specializes in discussion groups. Just read the conversations as they go

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ack and forth for a while (this is called “lurking”). Then, after you have a feel for the personalities involved and the group’s protocol, start adding your own input.

Develop a “n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eds assessment” that you can use in new client interviews.

Do a client survey to uncover your strengths and weaknesses. Make it clear that you are seeking honest and open comments

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd are looking for ways to improve.

Become more active in your local Chamber of Commerce and other organizations that open up networking opportunities.

Create a list of referen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e books and CDs you can recommend.

Create a 21 word description of your business that clearly tells what you do, who you do this for, and what makes you distinctive. This is your “

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

elevator speech” that can be used on your marketing materials, press releases and given to someone who introduces you at public speaking opportunities.

Find barter organizations or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et up barter relationships on your own. Not only can you reduce the cost of goods and services your business needs, you will gain new clients.

Buy season tickets to a local sports

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eam. If you take clients or give tickets to people you do business with, they will be tax deductible and fun as well. Get busy today and build a fire under your business. Do some

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This TQM article is written about a Baldrige Style Assessment in Process Management Category 6 guided by Baldrige Approach. Included are some common assessment findings derived from companies being assessed by a group of trained and experience senior assessors. Reader may benchmark it for their improvement case studies in TQM implementation.

Many managers believe that treating their team members as responsible adults will assure excellent results. The truth is that while this usually is effective, some people need much firmer limits than...

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