Main Subject - Business

Are you thinking that you need to send some type of ezine or newsletter to your customers and clients, but are afraid that you don’t have the time or the content to publish one on an ongoing basis?

I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f that’s the case, you may want to consider one of the below alternatives. They will help you stay in touch with your clients, capture email addresses on your website and establish your credibility w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ithout requiring you to come up with new content each week.

The first two alternatives require an autoresponder service. I love KickStartCart which includes unlimited autoresponders and a F*REE 30-d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ay trial. AWeber is another autoresponder service with an excellent reputation.

What is an autoresponder?

Wikipedia defines "autoresponder" as "a computer program that automatically answers e- mail

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sent to it. They can be very simple or quite complex."

An autoresponder automatically sends an email out when someone requests it or signs up for your list. For example, my e-course “How To Write a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Dynamic Marketing Plan” is an autoresponder. Once you request the course (by sending a blank email to a specific email address -- smartini187175@autocontactor.com in this case), the first lesson is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

emailed to you immediately and each subsequent lesson will be sent out based on a schedule that I established.

EZINE ALTERNATIVE 1: E-course or Special Report

E-courses and Special Reports a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re very popular and a great F*REE gift to offer on your website when someone gives you his email address. Your prospect enters his email address, confirms his email address (assuming you have double

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

opt-in) and then receives either the first lesson in your e-course series or the special report.

See the beauty in this? You do the work once and are then automatically able to “touch” every prospec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t that visits your website and signs up for information. I currently offer a F*REE Special Report for website visitors who sign up for this ezine.

If you choose to do an e-course, select a topic tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t relates to your field. For example, if you are a virtual assistant, you could do a F*REE e-course called “How to Work With a Virtual Assistant”. This would allow prospects who are unsure about vir

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tual assistance to learn a bit about you and the field before feeling the need to “commit”. Your last lesson could be an invitation for the prospect to call or email you if he is interested in your s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ervices.

EZINE ALTERNATIVE 2: “Evergreen” Newsletter

An “evergreen” newsletter contains information which doesn’t change. It’s the same today as it is next week and next year.

You can writ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e one set of newsletters, set them up on an autoresponder and let them go! One thing to note about this – not all of your ezine subscribers will get the same ezine on the same day.

For example: If y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou published an evergreen ezine every week and I signed up for your ezine on January 1st, I would get Evergreen Ezine #1. On January 8th, I would receive Evergreen Ezine #2.

If Harry signed up for y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

our ezine on January 3rd, he would receive Evergreen Ezine #1 on January 3rd and #2 on January 10th.

Make sense?

All your subscribers would be in different “places” with respect to which day they re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ceive your ezine and what information they receive on that day.

EZINE ALTERNATIVE 3: Promotions

Promotion-only emails work very well for some product-type industries where an ezine may not b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e necessary.

I receive coupons via email from Borders Books and sale notices for Vera Bradley bags – these are email promotions which don’t include an ezine, but are very effective in prompting their

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

target audiences to act.

If you choose to send out promotional emails, you will want to have a good offer for your customers – X% off or F*REE gift with purchase, etc.. Remember not to send too man

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y of these type of emails as they will become overwhelming and “less special” to your customers.

Your prospects, clients and customers want good content. Give them that and they will stick with you!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Postage stamps are the proof that the proper fee has been paid to send a piece of correspondence. If a postage stamp is not present on a piece of mail being sent, the recipient becomes responsible for paying the postage due. If the recipient does not wish to pay the postage due, then the item is returned to the original sender.

Employee theft is a very common crime that is not even regarded as a crime by most people who commit it. The taking of the odd pen or few sheets of paper home is regarded as many as being a right rather than as a crime, and it is something that even the most senior of managers are guilty of.

Franchise consultants are people who help broker deals between franchisers and potential franchise prospects. Franchise consultants help franchisers by referring qualified and appropriate franchise prospects.

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Main Subject - How To Reach Your Clients Without Publishing An Ezine

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