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Main Subject - Basic Principles of Brochure Design
Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your product
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Brochure is one of the most important m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure pr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nting on paper or a online brochure on your corporate website.
Cover Design
A prospect either receives your brochure passively or actively a
Cover Design
A prospect either receives your brochure passively or actively a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
k for a brochure from you. Those two types of prospects will view your brochure with a different mindsets. For those who have passively received your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
brochures, their mindsets are still at the first stage of a purchase decision making process - knowing your products or services. For those who have
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
asked for a brochure from you, their mindsets are at the second stage of a purchase process - collecting information for comparison before they make
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
choice. An effective brochure design services both types of prospects well. For the first type of prospects, the cover of the brochure serves the sa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e function of a business card - inviting them to look for more information further. The second type of prospects may actually skip the cover and look
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
into the content of the brochure.
Brochure Content
Content of a brochure feeds the prospects with rich information that is sufficient enough
Brochure Content
Content of a brochure feeds the prospects with rich information that is sufficient enough
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
for them to make a purchase decision. There are one or more reasons for every prospect who decide not to buy your products after studying the brochur
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e - 1) the price is too high, 2) the products don’t meet their needs, or 3) they want to delay the commitment and look at the similar products from y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur competitors. The content of brochures vary drastically by industries and by companies. The principles of an effective brochure design are the same
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
- 1) present the products with pros and cons for easy comparison with your competitors, 2) answer the critical questions to eliminate the doubts that
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
prevent the prospects from the purchase action, and 3) do brochure printing or booklet printing in an eye-catching style for a longer attention span.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
If you have hundreds or even thousands of products to list, catalogue printing will help the customers easily locate they are looking for.
Call f
Call f
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
or Action
Now that the prospects have successfully completed their research and product comparison, and ready to commit a purchase. An effective
Now that the prospects have successfully completed their research and product comparison, and ready to commit a purchase. An effective
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
brochure will serve as a contact sheet to list your 1 800 number or website URL for placing orders by phone or online. People of different cognitive
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tyles may look for the same piece of information in different ways - some look at the cover of brochure printing first, while other may look directly
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
into the inside content or the back of the brochure. Contact information should be printed prominently on cover, content and the back of the brochure
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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