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Main Subject - Creative Marketing with Postcards
Yes, you’re right, there’s nothing new or creative about a postcard. But how about being u
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nique in the way you use them?
Most business owners don’t use postcards as a marketing to
Most business owners don’t use postcards as a marketing to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ol and those that do, use them infrequently and haphazardly, with no strategy involved.
H
H
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
owever, postcards are so cost-effective they can be a high-frequency weapon. And because t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hey are 6 times more likely to be read that a direct mail letter, they are also a high-imp
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ct weapon. A high-frequency and high-impact weapon is one that will be extremely effective
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in the marketplace.
Best of all, postcards have a high recall by recipients for two reas
Best of all, postcards have a high recall by recipients for two reas
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ons:
• The use of color or a picture provides a visual that is easily remembered
• Postc
• The use of color or a picture provides a visual that is easily remembered
• Postc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ards are intimate by nature and are much more personal
The real power of a postcard thoug
The real power of a postcard thoug
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
h is repeatability. One side of the card is your “billboard”. Ideally you want to print a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eadline that screams value – the single most important benefit you provide your prospects.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Adding a photo and some color with the headline is also important.
The other side can co
The other side can co
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ntain a message specific to an individual mailing. And you can also add a handwritten mess
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
age, signature, and address to personalize your mailing. And every time you mail a postcar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d, your prospect sees your value statement.
A scheduled campaign is the next step. Mail o
A scheduled campaign is the next step. Mail o
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e every two weeks for two months. Or mail one a month for six months. Postcards work well
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
in tandem with other marketing weapons like e-mails, telephone calls, and personal visits.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Establish a frequency that fits your product and your offer and stick with it. You’ll be
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
top-of-mind in your prospects eyes for very little money.
An effective postcard marketing
An effective postcard marketing
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
strategy: state your value; repeat it; repeat it again; keep doing it. It’s pretty simple
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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