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Main Subject - Think You Know Your Clientele And Market? Are You Sure About That...
Regrettably, when it comes to marketing, so many businesses fall victim
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to the sin of over confidence in what they believe their customers wan
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, what they think, and what the competition is up to. The results can b
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e different from one enterprise to the next but if left unchecked for t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o long, it often means leaving money on the table by letting pass many
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
great opportunities for client loyalty and new revenue sources. The tru
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
h comes back to what I have often repeated time and time again: ''If yo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
u fail to plan, You plan to fail''.
I maintain that for a company to r
I maintain that for a company to r
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
main dynamic, it is essential for it to do a serious soul searching eve
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ry few years. A SWOT analysis needs to be done to review what has chang
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d since the company was started. Are the marketing efforts used current
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ly and in the past still effective? What's happening in the lives of yo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r target market that could potentially involve a change in their buying
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
habits? Can you honestly say you know the answer to that beyond a ques
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ion of a doubt?
The bottom line is that being in business is a dicey v
The bottom line is that being in business is a dicey v
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
enture even in the best of times. Reviewing or completing a marketing p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
an is not something that should be reserved solely for new businesses.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Every business needs to look inwardly from time to time. The investment
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of time and money now in preparation for 2007 may seem like a distracti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on from every day business but isn't a little self-reassurance worth it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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